Note: The job is a remote job and is open to candidates in USA. Digital Media Management (DMM) is a leading full-service digital agency specializing in social-first marketing. The Social Media Analyst will analyze social media campaign data and conduct social listening analyses to support social strategies with data-driven insights.
Responsibilities
- Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations
- Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
- Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
- Develops a strong understanding of project-based audience targets and how we can tap into them
- Researches online fan communities and makes recommendations on how to best engage
- Takes data and observations and uses them to construct detailed reports and visual presentations
- Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
- Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights
Skills
- Previous experience in a social media analytics role
- Previous experience working on entertainment industry social media campaigns
- Strong understanding of all social networks, their functionality, and the marketing and digital advertising landscape
- Can provide examples of using social media analytics to increase the performance of a campaign
- Exceptional project management skills with a keen eye for detail
- Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
- Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
- Applicants must reside in the United States and be authorized to work in the U.S
- Digital Media agency experience strongly preferred
Benefits
- Company culture you ask? Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role! That’s right, no glass ceiling and room to learn.
Company Overview