Note: The job is a remote job and is open to candidates in USA. TEK NINJAS is recruiting a Social Data Analyst to support a social marketing team focused on data-driven brand and business impact. The role owns paid social reporting infrastructure, builds scalable Sprinklr dashboards, manages data integrations and governance, and develops measurement frameworks that enable informed campaign investment and optimization decisions.
Responsibilities
- Own and evolve the full paid social reporting ecosystem, including dashboards, templates, and automated reporting workflows
- Build scalable, self-serve dashboards in Sprinklr and complementary tools that give stakeholders real-time access to performance data
- Develop and maintain standardized reporting cadences: weekly performance reports, campaign wrap-ups, and quarterly business reviews (QBRs)
- Manage data integrations across paid social platforms, site analytics tools, and brand study vendors to ensure a unified, reliable data environment
- Establish and enforce data governance standards — naming conventions, taxonomy, QA processes — to maintain accuracy and consistency across all reporting
- Partner with marketing technology and data engineering teams to troubleshoot data discrepancies and improve pipeline reliability
- Design, implement, and maintain comprehensive measurement frameworks, including:
- Build and maintain Sprinklr dashboards to track social performance across lines of business
- Develop LOB-specific reporting views that meet stakeholder expectations and surface actionable insights
- Maintain dashboard integrity through consistent tagging, taxonomy, and data hygiene standards
- Pull and consolidate data across paid social platforms, site analytics, and brand studies into unified performance views
- Surface clear, business-relevant insights that help LOB stakeholders make informed investment and optimization decisions
- Serve as the primary measurement and analytics partner for the social team, translating data needs into actionable infrastructure
- Partner closely with marketing technology, data science, and platform partners (including Sprinklr) to build robust, scalable solutions
- Collaborate with paid social channel managers to understand reporting needs and close gaps in visibility
- Proactively identify gaps and blind spots in the current measurement ecosystem and develop recommendations for new tools, integrations, or methodologies
- Continuously evaluate and improve reporting automation to reduce manual effort and increase the speed of insight delivery
- Document measurement approaches and maintain a knowledge base that supports onboarding and institutional continuity
Skills
- Minimum 5 yrs experience with SOCIAL data analyst experience
- Social specific experience/social platforms data injection from Meta, YouTube, TikTok, etc
- MUST HAVE Sprinklr tool experience
- Worked for a larger size company due to familiarity with the amount of stakeholders
- Deep understanding of paid social measurement methodologies
- Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools
- Previous tech company experience
- Can come from agency – doesn't have to have been in-house but experience doing this for a tech company or size similar to client
- Attribution models across full-funnel paid social activity
- Conversion tracking and pixel governance
- Incrementality testing and lift study design
- A/B testing structures and experimentation protocols
Benefits
- Remote work arrangement
Company Overview
Company H1B Sponsorship