Note: The job is a remote job and is open to candidates in USA. Mattress Firm helps people sleep well so they can live well, with a focus on mattresses, wellness, and home. The Social Content & Emerging Platforms Specialist supports the company’s organic social, community, and emerging platform strategy by creating platform-native content, engaging in consumer conversations, identifying trends, and developing content for social, community, search, and AI-influenced discovery environments.
Responsibilities
- Write platform-native content for Reddit, social media, site and emerging digital channels
- Identify opportunities to participate in relevant conversations across Reddit and other community-driven platforms
- Develop scripts, outlines and educational content focused on sleep, mattresses, wellness and home
- Translate SEO, customer insights and brand priorities into engaging content that consumers actually want to read, watch and share, and that builds visibility in search ecosystem
- Test new content formats, channels, and storytelling approaches to reach consumers where discovery is evolving
- Monitor consumer conversations to identify recurring questions, concerns and content opportunities
- Partner with SEO, Social, Community Management and Content teams to develop content that addresses real customer needs
- Surface emerging trends, topics, and insights that can inform future content strategies
- Complete all required training modules and certifications prior to the due date
- Ensure all safety policies and procedures are followed to ensure a safe work environment for all
- Communication professionally with all internal and external contacts
- Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation
- Communicate any concerns or issues to leadership to ensure proper efficiency of department and Company operations
- Execute Company initiatives and other activities requested by supervisor
- Update job knowledge by participating in educational opportunities
- Contribute ideas on ways to optimize or improve the team, the department and the Company
Skills
- Bachelor's Degree English, Marketing or related field; proportionate experience may be considered in lieu of degree
- 2+ years 2-4 years of experience in content marketing, social media, digital publishing, journalism, copywriting or related fields
- Exceptional writing and editing skills, with experiencing adapting tone and voice
- Strong understanding of Reddit, and other community forums
- Experience using content performance data and audience insights to inform strategic and creative decisions
- Experience writing SEO content and scripts
- Strong collaboration and communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Growth mindset, creative problem-solving and adaptability to shifting priorities
- Knowledge of social media platforms (Instagram, TikTok, Facebook, LinkedIn, X/Twitter) and their creative specifications: High
- Knowledge of Reddit organic dynamics (including best practices and in-platform terminology):High
- Knowledge of brand strategy and campaign development: Medium
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Canva: Low
- Legal authorization to work in the United States without the need for sponsorship
Benefits
- Excellent career growth opportunities through on-the-job training and development programs
- 401(k) with employer matching
- Mental health and life resources
- Medical, dental, prescription, and vision plans
- Get paid on-demand
- Uncapped commission
- Employee discounts on Mattress Firm sleep products and accessories
- For eligible Leadership and individual contributor roles, additional bonus opportunities may be available and awarded at the discretion of the Company.
- For corporate team members, whether you work in a hybrid schedule at our Houston BedQuarters (BQ) or are fully remote, we trust you with the freedom to decide how best to contribute and collaborate in your role.
Company Overview