Note: The job is a remote job and is open to candidates in USA. Digital Law Marketing is a full-service digital marketing agency working exclusively with law firms across the United States. The SEO Strategist will independently own a portfolio of law firm accounts, diagnose performance issues, set strategy, and drive technical, content, local, and AI-search optimization initiatives through implementation and approval. The role also requires monitoring results, documenting account progress, and communicating persuasive recommendations through account managers.
Responsibilities
- Total account ownership. You are the lead advocate for your clients. You monitor performance, find the gaps, and bring the problem and the solution at the same time before anyone asks
- Diagnosis over checklists. We need someone who can look at a firm losing ground in a brutal market and say what is actually causing it
- Technical SEO. In-depth audits, and seeing fixes through with developers until they are implemented, tested, and verified live, not marked “recommended.”
- Content strategy. You decide what needs to be written, rewritten, consolidated, or killed, and you write briefs the content team can execute from and the client will approve
- Local SEO. Google Business Profile management and optimization across single- and multi-location firms, map pack visibility, and local presence
- AEO and GEO. Getting our firms cited in AI-generated answers — schema, content structure, entity clarity — and knowing what you are measuring
- Your own record. Nobody chases you for status. Trello is how the rest of the team knows what is happening on your accounts. Keep it current and you will be left alone to work
- Days 15-30: You are handed roughly 15 law firm accounts and the logins. You do not get a task list
- Day 60: You have audited each account and brought us your own diagnosis and priority order — your judgment, not a tool’s output
- Day 90: The top priorities on every account are shipped or moving through content and client approval, and you can explain what moved, what did not, and what is next
Skills
- 5+ years of professional SEO experience , with real ownership of accounts — not execution of someone else's plan
- Self-direction that has been tested. You have carried a book of clients where you set the strategy and answered for the results
- Persuasive on paper. You can write a recommendation an account manager can defend without you in the room
- Diagnostic skill with data. You can pull a Search Console export and find the problem in it without a template
- Honest AI-search experience. You have run your own tests on AI visibility and can tell us what you changed, what you measured, and what happened including the tests that showed nothing. We would rather hear about one real experiment than read a paragraph on the future of search
- Daily AI-assisted workflow. You use LLMs or Claude Code combined with other SEO tools for keyword research, content briefs, and data analysis, and can describe a specific workflow you built
- Tools: Ahrefs, SEMrush, Google Search Console, and Screaming Frog
- Full-time, Monday through Friday, 100% remote. You must be available to work an 8-hour shift that closely aligns with standard business hours of 8:30 AM to 5:30 PM ET
- Legal SEO, other YMYL or E-E-A-T-sensitive verticals, and multi-location Google Business Profile management at scale
Benefits
- 100% remote position
- 401(k) matching
- PTO
Company Overview