Note: The job is a remote job and is open to candidates in USA. RYTECH, LLC is a full-service digital marketing agency specializing in paid and organic search, web design, email, and social media marketing. The SEO Strategist will own SEO strategy, execution, reporting, client relationships, and organic search results for a portfolio of accounts, while also developing Generative Engine Optimization and AI visibility initiatives.
Responsibilities
- Own organic search strategy and day-to-day execution for a portfolio of client accounts
- Conduct keyword research, competitor analysis, and content-gap analysis to build SEO-driven content strategies
- Identify and address technical SEO issues, including site structure, page speed, metadata, and schema markup
- Manage on-page and off-page SEO, including title tags, descriptions, internal linking, and link-building initiatives
- Oversee local SEO efforts, including Google Business Profile management
- Support content development — service pages, location pages, blogs, and other assets aligned to search intent
- Own and help evolve RYTECH's GEO deliverables as a growing service line — not just reporting on AI mentions, but actively working to earn them
- Run GEO audits and baselines: how often AI engines cite a brand, where it stands against competitors, and which sources the AI trusts
- Lead AI visibility optimization — restructuring site content, data, and technical foundations (schema, llms.txt, citability) so AI engines can read, trust, and cite the brand
- Drive off-site influence and outreach across the third-party sites, reviews, directories, and conversations AI pulls its answers from
- Deliver monthly GEO tracking and optimization across ChatGPT, Google AI Overviews, Perplexity, and Gemini
- Own, test, and stay current on developments in AI, LLMs, and GEO best practices; contribute to RYTECH's internal AI Committee to keep the agency ahead of how these engines evolve
- Serve as the primary point of contact for a portfolio of clients, building strong, proactive relationships over meetings, email, and calls
- Lead as-needed client meetings, providing agendas in advance to keep internal and external stakeholders accountable
- Own account strategy proactively — surface recommendations, anticipate needs, and guide clients rather than simply executing tasks
- Ensure clients clearly understand the ROI and value RYTECH delivers against their business goals
- Perform quality control on client deliverables and reporting before they reach the client
- Learn each client's industry vertical well enough to suggest personalized, strategic solutions
- Identify and coordinate service-line expansion and upsell opportunities in partnership with the business development team
- Lead regular performance reporting across SEO and GEO, highlighting key metrics, optimizations, and strategic insights
- Conduct deep dives in Google Analytics (GA4), Google Search Console, Looker Studio, and Ahrefs to identify strengths, weaknesses, and opportunities
- Translate data into clear, actionable recommendations for both clients and internal teams
Skills
- 2+ years of experience in SEO (agency experience preferred); exposure to GEO/AI search a strong plus
- Demonstrated ability to own client relationships and communicate strategy confidently in meetings and writing
- Genuine curiosity about AI, LLMs, and how generative engines are reshaping search — and a track record of self-directed learning to stay current
- Strong analytical skills with GA4, Google Search Console, Looker Studio, Ahrefs, and Excel/Google Sheets
- Familiarity with technical SEO, on-page and off-page optimization, and local SEO
- Excellent written communication; comfortable producing and reviewing content and client-facing deliverables
- Well-organized and able to balance multiple client timelines using project management tools (e.g., Monday.com, Slack)
- Writing samples required (SEO/content, client-facing strategy, or long-form work such as blogs or whitepapers)
- Residency in Illinois or Wisconsin required
- In-person team meetings twice per quarter in Milwaukee or Chicago
- Baseline familiarity with paid search/social is a plus, given cross-functional collaboration with the Paid team
Benefits
- Fully Remote (residency in Illinois or Wisconsin required; in-person team meetings twice per quarter in Milwaukee or Chicago)
- Commission on upsells/cross-sells
- Unlimited PTO with flexible scheduling
- 401K with company match
- Health, Dental, and Vision insurance
- Long-term disability and life insurance
- Company computer and technology resources
- Monetary awards & recognition programs
- Annual company retreat
Company Overview