Note: The job is a remote job and is open to candidates in USA. Workana is seeking a Local SEO Specialist to improve the visibility and rankings of local businesses across Google Search and Google Maps. The role focuses on executing local SEO strategies, analyzing performance, managing Google Business Profiles and citations, and developing AI Search Optimization strategies while working independently and communicating recommendations clearly.
Responsibilities
- Optimize and manage **Google Business Profiles (Google Maps)**
- Conduct local keyword research and competitor analysis
- Analyze local rankings and identify opportunities for improvement
- Set up and manage local rank tracking
- Implement **On-Page and Local SEO optimizations**
- Manage local citations and ensure **NAP (Name, Address, Phone) consistency**
- Analyze SEO performance using relevant SEO and analytics tools
- Identify technical and content-related opportunities to improve local visibility
- Work on **AI Search Optimization / Generative Engine Optimization (GEO / AEO)** strategies
- Follow established processes while identifying opportunities to improve them
- Work independently and communicate progress, findings, and recommendations clearly
Skills
- We are looking for a **Local SEO Specialist** with hands-on, proven experience improving the visibility and rankings of local businesses on Google
- The ideal candidate understands how to improve a local business's presence across **Google Search and Google Maps**, can work independently, and knows how to turn SEO data into actionable strategies
- **Hands-on Local SEO experience is essential.**
- You should have practical experience with:
- * **Google Business Profile / Google Maps**
- Local keyword research
- Local competitor analysis
- Local rankings and rank tracking
- On-Page SEO and Local SEO optimization
- Local citations and NAP consistency
- SEO and analytics tools
- * **AI Search Optimization / GEO / AEO**
- * Working independently and following established processes
- **Fluent English is a mandatory requirement for this position.**
- You must be comfortable communicating professionally in English, both **written and spoken**, as you will work directly with an English-speaking team and clients
- **Location:** Worldwide — location is not a requirement
- **Work setup:** 100% Remote
- **Availability:** Part-time or Full-time
- **Engagement:** Hourly, project-based, freelance, or ongoing
- Strong Local SEO experience is what matters most
- Experience working with **home service businesses** is a strong plus, especially:
- Roofing
- Plumbing
- HVAC
- Electrical
- Landscaping
- Construction / Contractors
- Other local home service businesses
Benefits
- 100% remote work setup
- Flexible collaboration structure: part-time or full-time
- Flexible engagement options: hourly, project-based, freelance, or ongoing
Company Overview