Note: The job is a remote job and is open to candidates in USA. AI Case Leads connects accident victims with personal injury law firms nationwide. The SEO Lead will build and own the company’s organic search program, including scalable location-page architecture, technical SEO, data-driven content, link acquisition, and performance tracking.
Responsibilities
- Design the site architecture for national coverage: state → city → ZIP pages, plus practice and topic pages
- Build programmatic page templates driven by unique data sources (public crash data, local resources, police department info, local laws)
- Partner with engineering on data pipelines, page generation, internal linking, and indexation control
- Own technical SEO: crawl budget, Core Web Vitals, schema, sitemaps, canonicals, and index management at scale
- Run keyword and SERP research across thousands of local markets and prioritize by case value
- Lead link acquisition through digital PR, data studies, local partnerships, and linkable tools, with no PBNs or paid link schemes
- Build tools and resources people actually use and link to (for example, crash-report lookups or local accident statistics)
- Track rankings, traffic, conversions, and signed cases by market
- Monitor Google updates and keep the site compliant with spam policies
- Work with our brand strategist so organic pages carry a consistent brand voice
Skills
- 4+ years of hands-on SEO, including large-scale or programmatic sites (10,000+ pages)
- A track record of ranking location-based pages across many markets
- Deep technical SEO knowledge: crawling, indexation, rendering, schema, site architecture
- A clear understanding of Google's spam policies, including scaled content, doorway pages, and site reputation abuse, and how to build safely around them
- Experience building pages from structured data sources
- Proven white-hat link-building results, especially through digital PR or data-driven content
- Comfort with SQL, spreadsheets, and SEO tools (Ahrefs/Semrush, Screaming Frog, Search Console, GA4)
- Self-directed. This is a remote team, so you communicate clearly in writing and own your roadmap
- Lead generation SEO experience (strongly preferred)
- Legal, insurance, healthcare, or another YMYL vertical (strongly preferred)
- Ability to work with Python/JS or directly with engineers on page generation (a plus)
Benefits
- Fully remote
- Build a national SEO program from scratch, with real engineering support
- A lean team where your work directly moves the business
- Direct access to leadership; no layers of approval
Company Overview