Note: The job is a remote job and is open to candidates in USA. Search Marketing Pros is seeking an SEO & GEO Director to lead strategy and client outcomes for their SEO services. The role involves overseeing the SEO function, managing a team, and ensuring client satisfaction through effective SEO strategies.
Responsibilities
- Set and maintain the SEO roadmap for a portfolio of home services clients
- Lead multiple functional team members across content, technical SEO, and development
- Stay ahead of how AI is reshaping search - from SGE/AI Overviews to LLM-driven answer engines
- Be the strategic point of contact for clients on SEO matters
- Own organic traffic, rankings, local pack visibility, lead generation, and increasingly AI citation performance across your client portfolio
- Ensure the technical health, content quality, and strategic alignment of client websites and web properties
Skills
- 10+ years of hands-on SEO experience with a demonstrated progression into leadership and strategy
- Proven experience leading or managing a team - assigning work, reviewing deliverables, developing people
- Strong command of all four SEO arenas: on-page, off-page, technical, and local
- Comfortable setting strategy for multiple clients simultaneously and context-switching across accounts
- Deep understanding of Google Business Profile optimization, local search, and multi-location strategy
- Working knowledge of AI-driven search (SGE, AI Overviews, ChatGPT/Gemini/Claude answer surfaces) and a clear point of view on where it is headed
- Experience with GA4, Google Search Console, SEMrush or Ahrefs, and Looker Studio or equivalent reporting tools
- Ability to read and interpret data, identify trends, and translate findings into clear strategic recommendations
- Excellent written and verbal communication - you will present to clients and write strategy documents regularly
- Must be US-based
- Agency experience managing a portfolio of clients (vs. a single in-house brand)
- Home services, local services, or franchise vertical experience
- Familiarity with PPC and how paid and organic work together
- Experience with site migrations, domain changes, or large-scale technical SEO projects
- Hands-on comfort with AI tools for content workflows, data analysis, and automation
Company Overview