Note: The job is a remote job and is open to candidates in USA. Growth Leads is a leading online lead generation firm specializing in competitive verticals such as iGaming, Financials, Health, and Communications. They are seeking an experienced and motivated SEO-Driven US Product Owner to manage one or more of their websites, focusing on driving product growth through strategic SEO and content initiatives.
Responsibilities
- Oversee and manage one or more affiliate websites, ensuring their growth and performance
- Develop and execute strategic SEO and content initiatives to drive traffic and conversions
- Manage a team of in-house staff and freelancers, overseeing task allocation and quality control
- Optimize site usability, content strategy, and overall user experience
- Conduct market and competitor analysis to identify trends and opportunities
- Monitor performance metrics, prepare reports, and adjust strategies accordingly
- Develop and manage project budgets, timelines, and resources efficiently
- Ensure alignment with editorial standards, SEO best practices, and monetization strategies
- Identify and implement new growth opportunities, including additional traffic sources and conversion optimization techniques
Skills
- Minimum 2 years of experience as a project manager in online marketing
- Expertise in SEO for the US market, including content strategy, UX optimization, CRO, and traffic acquisition
- Strong understanding of the US iGaming market, ideally with experience building iGaming assets
- Experience with Sweepstakes Casinos, including familiarity with the regulatory landscape, operator promotions, and player acquisition strategies specific to this segment
- Hands-on experience with WordPress and managing content-driven sites
- Proven ability to lead and manage small teams effectively
- Experience in project management methodologies (e.g., Scrum, Agile)
- Native English speaker (American English preferred)
- Creativity in developing new content and marketing concepts
- Proactive, adaptable, and highly collaborative
Benefits
- Collaborative Environment: Work alongside experienced SEO, content, and tech specialists in a dynamic environment that rewards proactive thinking
- Competitive Compensation: A competitive salary and private healthcare benefits, with performance-based incentives tied to the growth of your product
- Remote-Friendly: Flexible work schedules and the autonomy to work from wherever you do your best work
Company Overview