Note: The job is a remote job and is open to candidates in USA. Info Way Solutions is seeking an experienced SEO Specialist to develop and optimize enterprise SEO strategies across Mayo Clinic domains and the Mayo Clinic Laboratories test catalog. The role focuses on technical SEO, keyword research, content optimization, analytics, competitive analysis, and improving organic search visibility.
Responsibilities
- Develop and execute enterprise SEO strategies and recommendations
- Conduct technical SEO audits and resolve ranking, indexing, and performance issues
- Perform keyword, topic, competitor, and share-of-search analysis
- Optimize content based on search intent and business priorities
- Monitor Google Search Console, Google Analytics 360, and SEO tools
- Build SEO dashboards, KPIs, reports, and performance analysis
- Collaborate with IT, UX, Analytics, Web Operations, and external vendors
- Support link building, content promotion, and GEO/AI search visibility initiatives
- Develop SEO requirements for onsite search, taxonomy, and content improvements
Skills
- 3+ years of SEO/SEM and enterprise SEO experience
- Strong technical SEO, keyword research, content optimization, and SEO analytics experience
- Experience with SEMRush, Ahrefs, Conductor, Screaming Frog, Google Search Console, and Google Analytics 360
- Experience with Sitecore or WordPress , HTML/CSS, and website administration
- Strong analytical and project management skills
- Bachelor's degree in Computer Science, Marketing, or related field
- SQL/data-mining experience preferred
- B2B SEO and technical product catalog experience preferred
- Experience with GEO/AI search visibility and Adobe Customer Journey Analytics (CJA) is a plus
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