Note: The job is a remote job and is open to candidates in USA. Creative Circle is recruiting an SEO Analyst for a healthcare laboratory organization. The role will drive SEO strategy, identify high-value search opportunities, analyze competitive performance across traditional and AI-powered search, and develop scalable content optimization recommendations to improve visibility, traffic, and engagement.
Responsibilities
- Research and prioritize high-value keyword and topic opportunities aligned to business objectives
- Identify organic search opportunities with strong growth potential and realistic competitive positioning
- Develop SEO recommendations that support a primarily B2B audience
- Evaluate competitor performance across both traditional search engines and AI-powered search experiences
- Assess market share, visibility, and content gaps within priority topic areas
- Provide actionable insights on where the organization can gain search visibility and competitive advantage
- Map keywords and topics to user intent and customer needs
- Conduct content audits and identify opportunities to improve existing content
- Recommend net-new content and content enhancements to support priority search opportunities
- Establish repeatable frameworks for ongoing content optimization and SEO growth
Skills
- Proven experience developing and executing SEO strategies for B2B organizations
- Strong understanding of keyword research, technical SEO, content optimization, and search analytics
- Experience translating search insights into actionable content recommendations
- Ability to communicate findings and recommendations to both technical and non-technical stakeholders
- Hands-on experience with SEMrush and other enterprise SEO platforms
- Experience optimizing content for AI-powered and generative search experiences (GEO/AI Search Visibility)
- Background working with complex or technical product catalogs
- Experience with Adobe marketing technologies, particularly Customer Journey Analytics (CJA)
- Healthcare, laboratory, life sciences, or highly regulated industry experience is a plus
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