Note: The job is a remote job and is open to candidates in USA. AfterShip is a post-purchase SaaS company transforming the global eCommerce landscape through automation. The Senior Web Marketing Manager will own the strategy and roadmap for AfterShip.com, leading cross-functional web initiatives, experimentation, analytics, SEO/AEO/GEO, conversion optimization, and AI-native production workflows to strengthen the brand and drive pipeline and revenue.
Responsibilities
- Own the web strategy and roadmap: Set the direction for AfterShip.com, prioritize high-impact initiatives, and ensure the site drives revenue growth and strengthens our market position
- Lead major web initiatives: Personally program-manage key projects from strategy through launch, bringing together creative, engineering, product marketing, and growth teams to get work done
- Drive discoverability and organic growth: Partner with SEO/AEO/GEO experts to improve how AfterShip is discovered across search and AI platforms, connecting organic performance to pipeline
- Optimize conversion through experimentation: Partner with engineering and growth teams to test and improve high-impact pages, using behavioural data and customer insights to drive conversion, activation, and revenue
- Scale campaign and landing page production: Build systems that enable teams to quickly launch and iterate landing pages for ABM, vertical marketing, and paid campaigns
- Own web analytics and performance: Measure site and roadmap performance, use data to inform UX and messaging decisions, and regularly share insights with marketing leadership
- Shape AfterShip’s web story: Partner with brand, product marketing, and creative to translate our evolving positioning into compelling experiences across the website
- Champion AI-native web production: Partner with engineering and creative to introduce AI-powered workflows that make building and launching web experiences faster and more scalable
Skills
- You've owned a B2B SaaS marketing website end-to-end — from strategy and roadmap through execution, with measurable business outcomes to show for it
- You've led major web initiatives as the DRI, such as a redesign, replatforming, migration, or technical SEO overhaul. You're hands-on and know how to take complex projects from plan to launch
- You have a strong experimentation and growth mindset. You've built and run tests that improved conversion, activation, or revenue, and you're comfortable using data to make prioritization decisions
- You can influence across teams and seniority levels. You've navigated competing priorities across product, product marketing, engineering, creative, and growth — and know when and how to push back
- You're technically fluent enough to partner closely with engineering. You understand HTML/CSS, analytics and event tracking, tag management, structured data, and modern web architecture
- You're comfortable with modern web and analytics tools, such as GA4, PostHog, Google Search Console, Semrush, headless CMS platforms, Figma, Claude Code, GitHub, and Cloudflare
- You operate AI-native. Tools like Claude and ChatGPT are part of your everyday workflow, and you're excited about using AI to rethink traditional web, CMS, and production processes. Experience with vibe-coded page production is a plus
- Experience marketing to retail or ecommerce decision-makers is a plus
Benefits
- Remote-first work setups
- Healthcare coverage offered from day 1
- Retirement plans including company match
- Unlimited PTO
- Annual learning & wellness benefit
- Monthly book perk
- Career progression & professional development
- Employees work from home or on a hybrid-flexible basis in hub locations
- Flexible hours depending on your time zone
Company Overview