Note: The job is a remote job and is open to candidates in USA. Citrix is seeking a Senior Web Experience/Operations Manager to manage and optimize its digital website experience. The role owns web publishing, governance, analytics, SEO/GEO, content discoverability, stakeholder collaboration, and agency coordination to improve customer engagement and operational efficiency.
Responsibilities
- Own the day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences
- Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms
- Ensure all web experiences align with brand, messaging, accessibility, and user experience standards
- Partner with Product Marketing, Content Strategist, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams to support business priorities
- Manage web governance processes, publishing workflows, approval processes, and content standards
- Ensure consistency across templates, content types, navigation structures, and user journeys
- Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication
- Manage website backlog, intake processes, and prioritization in partnership with stakeholders
- Analyze website performance using GA4 and related analytics platforms
- Identify opportunities to improve engagement, user journeys, AI citations, and content effectiveness
- Develop actionable recommendations based on customer behavior and performance insights
- Work with agencies to track, report and improve LLM/AI visibility and close the feedback loop with content teams and product marketing
- Serve as Marketing's primary liaison for website-related initiatives
- Partner closely with IT teams responsible for platform infrastructure, integrations, templates, and technical architecture
- Coordinate with external agencies and vendors to deliver enhancements, fixes, and optimization initiatives
- Facilitate alignment between stakeholders while driving projects to completion
- Support SEO/GEO best practices across site content, metadata, taxonomy, redirects, and content structure
- Partner with content creators to improve discoverability and customer engagement
- Monitor site health and collaborate with technical teams on SEO/GEO enhancements
Skills
- • 8+ years of experience managing enterprise websites or digital experiences
- • Experience working within Adobe Experience Manager (AEM) or similar CMS platforms
- • Strong understanding of website publishing workflows and content governance
- • Experience supporting demand generation, campaign marketing, or digital marketing programs
- • Working knowledge of SEO principles and website optimization
- • Experience with analytics platforms such as Google Analytics 4
- • Strong project management and stakeholder management skills
- • Excellent communication and organizational skills
- • Ability to manage multiple priorities in a fast-paced environment
- • Experience supporting large enterprise B2B technology organizations
- • Experience working with global websites
- • Familiarity with HTML, CSS, and basic web troubleshooting
- • Experience managing agency relationships and digital vendors
- • Experience using Click-up, Jira, or similar project management tools
- • Understanding of UX principles and customer journey design
- • Experience supporting website migrations, redesigns, or digital transformation initiatives
Benefits
- Certain roles are eligible for additional rewards, including annual bonus and sales incentives depending on the terms of the applicable plan and role as well as individual performance.
- U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others.
Company Overview
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