Note: The job is a remote job and is open to candidates in USA. Confidential Financial is a crypto company seeking a Senior SEO Specialist, Content to lead and expand its content-driven SEO strategy. The role focuses on creating high-ranking content, earning quality backlinks, optimizing visibility across traditional and AI search platforms, and collaborating on technical SEO and organic growth initiatives.
Responsibilities
- Plan, write, edit, and optimize long-form content targeting competitive, high-intent keywords
- Develop link-earning content, tools, and strategies that generate high-quality backlinks
- Support digital PR, outreach, and link-building campaigns
- Optimize content for Google AI Overviews and generative search platforms through citation-worthy structures, schema markup, and strong authority signals
- Partner with design and engineering teams on site architecture, crawlability, internal linking, Core Web Vitals, and other technical SEO initiatives
- Monitor rankings, organic traffic, backlink growth, and AI citation visibility
- Report on performance, identify growth opportunities, and adjust the SEO strategy based on data
- Stay current on search engine and AI algorithm changes and translate industry developments into actionable recommendations
Skills
- At least five years of professional SEO experience, with a strong content, editorial, or organic growth track record
- Demonstrated success ranking content for competitive keywords and generating organic backlinks
- Hands-on experience with Generative Engine Optimization, AI Overviews, or similar strategies designed to increase visibility in AI answer engines
- Strong understanding of technical SEO fundamentals, including site architecture, schema markup, crawlability, internal linking, and Core Web Vitals
- Proficiency with SEO tools such as Ahrefs, Semrush, Google Search Console, and GA4
- Excellent writing, editing, analytical, and communication skills
- Ability to work independently, manage priorities, and collaborate effectively across teams
- Experience building a brand's presence on Reddit or other online communities
- Experience with digital PR, link-building outreach, or earned media strategies
- Hands-on experience implementing schema and structured data
- Experience with scaled, programmatic, or AI-assisted content workflows
- Familiarity with measuring brand and content visibility across AI answer engines
Benefits
- The opportunity to play a meaningful role in shaping a modern organic growth strategy at the intersection of SEO, content, and generative search.
- The opportunity to influence strategy, collaborate with talented cross-functional teams, and help build content that reaches audiences through both traditional search and emerging AI platforms.
Company Overview