Note: The job is a remote job and is open to candidates in USA. Redox is a healthcare interoperability company accelerating healthcare transformation through useful data exchange. The Senior SDR will design, run, and optimize multi-channel demand-generation experiments to create and qualify top-of-funnel pipeline, partnering with Marketing, Account Executives, and RevOps to improve growth strategy and campaign performance.
Responsibilities
- Design and run multi-channel TOFU growth experiments (outbound, LinkedIn/social, targeted paid, content syndication, intent-triggered outreach) to generate and qualify pipeline from health tech vendors, health systems, payers, and EHR partners
- Use AI-powered research and enrichment tools to synthesize account intelligence, EHR environment, funding, hiring signals, product news, and translate it into personalized, channel-specific outreach and campaign targeting
- Partner with Marketing on campaign strategy: help shape messaging, test creative/copy variants, and identify which channels and hooks convert best by segment
- Treat outbound as one channel among several, build a testing cadence (A/B message variants, channel mix, timing) and report back what's working, not just how much was sent
- Monitor and act on intent signals (job postings, tech stack changes, regulatory activity, EHR migrations) using AI-enriched data platforms to prioritize and time outreach for maximum relevance
- Build relationships across multiple stakeholders at target accounts (technical, clinical, business) to widen the funnel and increase conversion at each stage
- Collaborate with Account Executives on territory strategy and handoff, and with RevOps/Marketing on attribution and funnel reporting
- Maintain accurate pipeline and campaign performance data in Salesforce; use AI tools to reduce administrative burden and keep funnel metrics clean and trustworthy
- Share field intelligence - objections, competitive dynamics, channel performance - with Sales, Marketing, and Product to sharpen Redox's broader growth strategy
- As a Senior SDR, help build the team's growth-marketing muscle: share testing frameworks, campaign playbooks, and channel performance data so wins are repeatable
Skills
- 2 - 4+ years of pipeline generation experience in SaaS or health-tech, spanning both outbound prospecting and growth/demand-gen style campaign work, with a track record of meeting or exceeding pipeline targets
- Familiarity with the healthcare technology landscape, including EHR systems, interoperability standards (HL7, FHIR), and pain points facing health tech vendors and health systems
- Working knowledge of growth marketing fundamentals: funnel metrics, conversion optimization, A/B testing, and channel attribution, and the ability to apply that thinking to a sales development territory
- Hands-on experience using AI tools for research, personalization, and campaign iteration (e.g., ChatGPT, Claude, Clay). Ability to apply AI output critically
- Demonstrated ability to build and run multi-channel campaigns (not just email/call sequences) that generate qualified pipeline, with comfort operating like a mini growth team
- Strong written and verbal communication skills, able to translate Redox's value proposition into channel-appropriate messaging for technical and business audiences
- Understanding of pipeline metrics, conversion rates, and CAC/channel efficiency thinking, with the ability to prioritize effort against pipeline contribution targets
- A demonstrated bias toward experimentation, comfortable proposing a test, measuring it, and killing or scaling it based on data
- Salesforce (required)
- LinkedIn Sales Navigator (required)
- GSuite (required)
- AI writing/personalization tools - e.g., Claude (required)
- Successful candidates must be eligible to be employed in the U.S. and must reside & work in the continental U.S
- Experience running paid or content-led demand-gen campaigns, even at small scale
- Familiarity with interoperability concepts (FHIR APIs, TEFCA, 21st Century Cures Act)
- Prior experience in a Senior/Lead SDR or growth marketing hybrid capacity with mentorship responsibilities
- Experience building AI-assisted growth workflows or testing frameworks that others can replicate
- Gong (preferred)
- Marketing/campaign or attribution tooling (e.g., Hubspot, 6sense, Clay) (preferred)
Company Overview