Note: The job is a remote job and is open to candidates in USA. Surfside is building an operating system for retail media and commerce-driven advertising that helps retailers, marketplaces, brands, and agencies connect media investment to measurable consumer action. The Senior Director, Agency Sales – Beverage Alcohol will develop strategic relationships with advertising holding companies, media agencies, commerce practices, and independent agencies, while sourcing pipeline, managing deal cycles, and closing net-new revenue opportunities. The role will also establish Surfside as a strategic commerce media partner across agency clients and Beverage Alcohol portfolios.
Responsibilities
- Own a Number: Carry and exceed an annual net-new revenue quota for agency-driven BevAlc business, measured on signed IOs, booked revenue, and billed revenue
- Generate Pipeline: Build and maintain a self-sourced pipeline of at least 3x quota through outbound prospecting, your existing network, referrals, and industry presence. Hit weekly activity targets for outreach, first meetings, and proposals
- Prospect and Open Doors: Identify and secure meetings with decision-makers across HoldCo and agency investment, planning, programmatic, commerce, retail media, and client leadership teams. Get Surfside into RFPs, upfronts, annual plans, and test-and-learn budgets
- Run the Full Cycle: Qualify, pitch, scope, propose, negotiate, and close. Manage multi-threaded deals across agency and brand-side stakeholders from first meeting through signature
- Executive Relationship Development: Build senior-level relationships across agency leadership, investment, planning, programmatic, commerce, retail media, data, and client teams
- Strategic Partnerships: Move Surfside beyond one-off campaign conversations toward annual planning relationships, preferred partnerships, portfolio opportunities, and broader agency adoption
- Agency Education: Establish a clear understanding of Surfside's differentiated role within the media ecosystem, particularly its ability to address the fragmented physical and digital retail landscape that traditional retail media networks may not reach
- Industry Presence: Represent Surfside at relevant agency, advertising, retail media, and Beverage Alcohol industry events and forums
Skills
- 8+ years of experience in digital media, ad tech, retail media, or commerce media sales with a documented history of hitting or exceeding quota selling to agencies. Be prepared to walk through your numbers by year
- Established relationships across major advertising holding companies and media agencies, ideally including senior contacts within planning, investment, programmatic, commerce, retail media, or client leadership
- Deep understanding of how agencies plan, evaluate, recommend, and purchase media on behalf of major advertisers
- Demonstrated ability to navigate complex organizations, develop senior relationships, and convert those relationships into large-scale commercial opportunities
- Strong knowledge of programmatic advertising, CTV, retail media, commerce media, audience targeting, first-party data, and measurement
- Experience working with Beverage Alcohol advertisers is strongly preferred; an established network across BevAlc agencies and brands is highly valuable
- Exceptional presentation, storytelling, negotiation, and relationship-building skills with the ability to communicate effectively with senior agency and client stakeholders
- Proven ability to work across sales, strategy, product, marketing, operations, and executive leadership teams
- Comfortable building new relationships and commercial models rather than inheriting an established agency program
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Benefits
- Performance-based incentives
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- A dynamic, supportive, and innovative work environment
- Flexible PTO
- Monthly wellness stipend
- Opportunity to build Surfside's agency and HoldCo strategy and establish the company as a differentiated partner within the rapidly evolving commerce media landscape
Company Overview