Note: The job is a remote job and is open to candidates in USA. SGA is a technology and resource solutions provider supporting businesses through staffing and managed services. The company is seeking a Senior Program Manager, GTM Operations to run customer beta programs, manage customer and field feedback, and support go-to-market enablement and product launches for usage-based SaaS products. The role partners across Customer Success, Sales, Product Marketing, Product Management, Engineering, and Analytics to improve adoption and inform product strategy.
Responsibilities
- Support the execution and day-to-day management of customer beta programs for usage reporting solutions
- Coordinate onboarding, engagement, and communications with beta customers
- Own program logistics, including timelines, milestones, action items, risks, and dependencies across workstreams, while holding stakeholders accountable for committed deliverables
- Identify opportunities to leverage AI tools to reduce manual tracking, reporting, and administrative work
- Serve as the central point of coordination for high volumes of feedback and inquiries from customers, Sales, and Customer Success Managers
- Aggregate, synthesize, and categorize feedback into clear themes and actionable recommendations
- Develop recurring reports and executive summaries highlighting customer sentiment, product gaps, and growth opportunities
- Partner with Product, Data, and other cross-functional teams to ensure customer insights inform product development and prioritization decisions
- Monitor adoption trends and customer satisfaction metrics, translating insights into recommendations that influence strategy
- Coordinate field enablement materials, messaging, FAQs, and launch communications
- Support planning and execution of General Availability (GA) launches
- Draft customer-facing content, including messaging, FAQs, and launch materials, in partnership with Product Marketing to ensure alignment with broader positioning and brand standards
- Track launch readiness across Product, Marketing, Sales, and Customer Success teams
- Measure post-launch adoption and engagement, and identify opportunities for improvement
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 6-8 years of experience in Product Marketing, GTM Operations, Program Management, Customer Marketing, Customer Success, or a related discipline
- Experience supporting product launches, beta programs, customer engagement initiatives, or adoption programs
- Strong writing skills and the ability to create polished customer-facing content, including messaging, FAQs, and launch materials
- The ability to independently develop high-quality draft content, rather than solely briefing others
- Ability to create and contribute to executive-ready presentations, program updates, and launch communications
- Proven ability to collaborate effectively across cross-functional teams while navigating competing priorities with professionalism and composure
- Strong analytical and problem-solving skills, including experience synthesizing both qualitative and quantitative feedback
- Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously
- Demonstrated experience applying AI tools to real-world product marketing or GTM workflows
- A positive attitude, calm and respectful assertiveness, and a sense of humor
- Experience with SaaS products or enterprise software
- MBA
- Experience with usage-based business models
- Familiarity with customer adoption programs, product usage analytics, and customer engagement metrics
- Experience partnering with field organizations, including Sales and Customer Success teams
Company Overview
Company H1B Sponsorship