Note: The job is a remote job and is open to candidates in USA. Taxwell is a leading digital tax filing platform formed from the combination of Drake Software and TaxAct, aiming to help everyday Americans maximize their tax refunds. They are seeking a Senior Product Manager – Website & Commerce Experience to own the strategy and execution of their website ecosystem, focusing on customer acquisition, engagement, and conversion through optimized website experiences and ecommerce strategies.
Responsibilities
- Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites
- Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention
- Establish website KPIs and measure success against business objectives
- Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys
- Identify market opportunities through customer research, analytics, industry trends, and competitive analysis
- Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives
- Own the CMS platform strategy, capabilities, governance, and content publishing experience
- Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency
- Define requirements and prioritization for CMS enhancements and integrations
- Ensure content experiences support business goals while maintaining brand consistency and compliance requirements
- Own the end-to-end ecommerce funnel and conversion strategy across digital properties
- Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points
- Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives
- Partner with marketing and analytics teams to maximize acquisition efficiency and revenue growth
- Define product requirements, user stories, success metrics, and acceptance criteria
- Own and prioritize the product backlog to ensure alignment with strategic objectives
- Lead cross-functional teams through discovery, planning, development, launch, and optimization
- Make informed trade-off decisions balancing customer needs, business goals, technical constraints, and delivery timelines
- Participate in Agile ceremonies and ensure successful execution of roadmap commitments
- Utilize quantitative and qualitative research to guide product decisions
- Monitor website, funnel, customer behavior, and business performance metrics
- Develop business cases and recommendations supported by data and customer insights
- Create and communicate product performance updates to stakeholders and leadership
- Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams
- Align stakeholders around product vision, priorities, and outcomes
- Communicate roadmap decisions, progress, risks, and business impact effectively across the organization
Skills
- 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology
- Demonstrated experience owning website experiences, digital products, or ecommerce platforms
- Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
- Strong analytical skills with experience leveraging data to drive product decisions
- Excellent communication, stakeholder management, and collaboration skills
- Experience with CMS platforms such as Contentful is a Plus
- Experience with A/B testing and experimentation platforms
Company Overview