Note: The job is a remote job and is open to candidates in USA. Resonate provides AI-powered consumer data, intelligence, and technology through its SaaS and Data-as-a-Service offerings. The Senior Product Manager, Data Activation will own the Data Activation product, shaping its roadmap, packaging, pricing, partner integrations, and commercial positioning across advertising and data platforms. The role partners with leadership, Engineering, Sales, Customer Success, and Solutions Engineering to build scalable data activation products and grow revenue.
Responsibilities
- Shaping how our data offering is structured, packaged, and priced so it competes well in market, across both custom audiences and our syndicated offering, then turning that into what actually gets built
- Partnering with the group VP to shape the Data Activation roadmap, then owning it end-to-end: business cases, requirements, user stories, acceptance criteria, and the sprint ceremonies in Jira
- Productizing how we connect to partners like LiveRamp, The Trade Desk, and Blockgraph, defining the requirements, intake, and rollout playbook that make onboarding a new partner repeatable rather than a custom project every time
- Bringing clear product and commercial requirements to next-gen API and target-state architecture decisions, alongside Engineering and Product leadership
- Championing the taxonomy changes activation use cases need, and putting in place the workflows and monitoring that keep audience delivery reliable at scale
- Serving as the product point of contact for Customer Success, Sales, and Solutions Engineering, giving them the positioning and proof points to grow and retain revenue, prioritized against the roadmap like any other product work
- Instrumenting launches with real success criteria, then holding the roadmap against ad hoc commercial pressure with a clear point of view on the trade-offs
Skills
- A current, first-hand understanding of how syndicated data is bought and sold on the open marketplaces: the pricing, the packaging, and the platform-specific ways data vendors get classified and valued, plus a track record of turning that into how an offering is structured and positioned to grow revenue
- Substantial product management experience in the digital advertising or data ecosystem, focused on audience creation, identity, and data distribution, with hands-on ownership. You run the backlog, write the specs, and ship, rather than only setting direction
- Experience owning or driving partner integrations end-to-end, from scope through delivery
- Deep working knowledge of the AdTech and MarTech landscape, from CDPs, DSPs and SSPs, and DMPs through to direct and programmatic workflows: media planning and buying, audience activation, taxonomy, and measurement
- Working knowledge of identity resolution concepts such as HHID, UID2, MAID, HEM, and identity graphs, and how the major identity provider workflows function
- Enough technical fluency to be a real partner to Engineering on architecture and integration decisions, and to reason about how data flows
- Sell-side experience gained at a data provider, data marketplace, or platform
- Experience with CTV, Retail Media Networks, or walled garden environments
- Familiarity with clean rooms and data collaboration platforms
- Comfort using AI tools to interrogate data and turn findings into product decisions
- SQL and scripting are a bonus, not a requirement
Benefits
- Uncapped growth potential
- The chance to have a meaningful impact on the company
- The opportunity to work on cutting-edge, AI-powered marketing data and identity solutions
- A competitive 401(k) match
- An Open PTO policy that encourages real time off
- A comprehensive benefits package designed to meet the diverse needs of employees and their families
- A remote-first approach to work with a flexible environment
- Tools and resources to succeed while working from home or in one of Resonate's offices
Company Overview
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