Note: The job is a remote job and is open to candidates in USA. HealthEquity empowers healthcare consumers by connecting health and wealth through healthcare and wellness solutions. The Senior Product Manager, Digital Health Programs will build, scale, and own the digital health portfolio end to end, including member experiences, partner relationships, merchandising, and business outcomes. This role will drive subscriber growth, revenue, margin, retention, and partner performance across telehealth and other digital health programs.
Responsibilities
- Set the strategic vision for HealthEquity's digital health category, positioning it as the cornerstone of Marketplace impact
- Own the end to end member experience across the digital health portfolio, including where experience is executed through partners
- Define the mix of white label and branded programs across care areas and where each model fits
- Set targets for subscribers, revenue, and churn by program, and own the plan to hit them
- Own the end to end merchant relationship for every partner in the digital health portfolio
- Source, evaluate, and onboard new partners, and manage renewal, expansion, and renegotiation of existing ones
- Hold partners accountable to volume, quality, and service level commitments, and manage the partnership through underperformance, escalation, or exit when needed
- Bring heavy hands on influence to the white label partner experience, shaping intake, prescribing flow, refill and adherence journeys, and support touchpoints so they meet your high UX standards
- Own the P&L level outcomes for the digital health portfolio: subscriber growth, revenue, margin, and churn
- Build and maintain the unit economics and churn models that inform pricing, promotion, and partner terms
- Diagnose churn and retention issues by program and cohort, and drive the fixes, whether product, partner, or offer
- Decide what gets highlighted across the digital health category: which programs, which offers, and in what order
- Drive copy and creative that reflects the offer accurately and converts, working directly with brand and content teams
- Run the promotion calendar and strategy for the category, including launches, seasonal pushes, and offer testing
- Partner with demand generation and CRM teams to drive awareness and conversion into the right program for each member
- Work closely with Compliance and Legal on eligibility, licensing, and clinical program requirements across states and categories
- Partner with Engineering and Design on the white label experience and any custom UX needed to differentiate the offering
- Represent the digital health category to Marketplace and HealthEquity leadership, including performance reviews and investment cases for new categories or partners
Skills
- 6+ years of experience in cash-pay clinical ecommerce or DTC healthcare with ownership of related revenue, subscribers, or retention
- Experience managing telehealth, pharmacy, or clinical partner relationships, including white label or platform models
- Working knowledge of subscription unit economics: patient starts, retention, LTV, CAC, and payback
- Experience running merchandising or promotion strategy in an ecommerce or DTC setting, including copy and creative decisions
- Strong partner and merchant management skills
- Comfort operating with significant ambiguity in a 0 to 1 to scale environment
- Experience in metabolic, weight loss, women's health, men's health, skincare, or lifestyle categories
- Familiarity with HSA/FSAs and employer benefit programs
Benefits
- Performance-based incentives
- Restricted stock units
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- HealthEquity covers all required travel and accommodations for the onsite Trailhead onboarding session
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