Note: The job is a remote job and is open to candidates in USA. W. L. Gore & Associates is seeking a Senior Product Manager to join its Gore Medical Aortic team. The role leads regional branding, product commercialization, product lifecycle management, market development, and P&L activities for the Americas, while collaborating with cross-functional teams and supporting customers, sales, training, and education.
Responsibilities
- Conducting research to define targeted customer segments, journey mapping and determine the key values that drive buying behavior
- Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics
- Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials
- Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
- Managing the product/brand P&L (e.g. budgeting, expenditures, profitability, ROI etc)
- Partnering with product development and Global marketing teams to ensure that regional customer needs/values are incorporated into product design, branding, and marketing approaches
- Partnering with Health Economics on market access and insight
- Managing products from launch commercialization to device discontinuation
- Presenting business performance and strategic recommendations to leadership
- Lead interaction with Market Access and Sales to support commercialization activities
- Communicating clinical, operational, and economic value through evidence-based messaging
- Demonstrating expertise in product and procedure to support sales, training and education
Skills
- • Bachelor's degree
- • Minimum of 4 years of experience in the medical device, pharmaceutical, or life sciences industry focused on direct to healthcare professional marketing, product management, and/or other technical related experience
- • Demonstrated success with owning a product life cycle including forecasting, pricing, launch planning, product and marketing plans, and meeting revenue targets
- • Proven experience in creating new and adapting product marketing materials that align with the regional strategy and target customer needs
- • Proven experience in utilizing data and other insights to drive decisions associated with product life cycle and marketing plans
- • Must have excellent communication and presentation skills for internal and external communications with proficiencies in Microsoft Power Point, Microsoft Excel, TEAMs
- • Ability to work and interact effectively across all functions in the business unit: business leadership, sales, regulatory, legal, marketing communications, and health economics
- • Demonstrated ability to read, interpret and communicate scientific or clinical publications and data
- • Ability to travel overnight both locally and internationally up to 30%
- Gore requires all applicants to be eligible to work within the United States
- • MBA
- • Knowledge of Vascular (Aortic) therapies
- • Experience with a Medical Device Quality System environment
Benefits
- Remote work arrangement; work from home in most locations within the United States
- Distinctive Associate Stock Ownership Plan in each country
- Potential opportunities for profit-sharing
- Comprehensive and competitive total rewards program
- Benefits that offer choice and flexibility and promote overall well-being
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