Note: The job is a remote job and is open to candidates in USA. First American is a company that values its people and has been recognized for its inclusive culture. The Senior Product Analyst – Data & Integration will be pivotal in connecting customer data across various platforms, enhancing sales, marketing, and AI capabilities through effective collaboration with cross-functional teams.
Responsibilities
- Partner with Marketing, Sales, Data Operations, Engineering, and Enterprise Data teams to define business capabilities supported by Salesforce, Data360, Marketing Cloud, and custom platforms
- Lead discovery sessions with business stakeholders to identify customer, engagement, operational, and behavioral data requirements that support sales, marketing, servicing, analytics, and AI capabilities
- Partner with business stakeholders to define the business logic, data requirements, and integration patterns that govern how customer and engagement data is captured, transformed, activated, and shared across enterprise platforms
- Translate business objectives into scalable business requirements, user stories, process flows, functional specifications, and data mapping documentation that support technical implementation
- Collaborate with Engineering and Enterprise Data teams to design scalable, reusable integration patterns that improve platform interoperability, reduce duplicate development, and accelerate delivery
- Define business rules supporting customer & engagement data assets across Salesforce and connected platforms
- Serve as the liaison between Sales, Marketing, Data Operations, and Engineering teams to ensure enterprise customer data supports current business capabilities and future AI-driven experiences
- Support AI-enabled solutions by ensuring customer profile, engagement, and operational data are connected, accessible, and optimized for intelligent automation, predictive insights, and agentic experiences
- Collaborate with Product Managers to ensure product roadmaps incorporate enterprise data and integration capabilities while maintaining alignment across Salesforce, marketing technologies, and custom business applications
- Continuously evaluate business processes and identify opportunities to improve operational efficiency through automation, reusable integration patterns, and modern platform capabilities
- Create and maintain business documentation, including process maps, functional requirements, user stories, acceptance criteria, and integration specifications
Skills
- Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or a related discipline, or equivalent experience
- 5+ years of experience leading business analysis, product analysis, or solution analysis within Salesforce or enterprise CRM ecosystems
- Experience working with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data360
- Experience with customer data platforms such as Segment
- Strong understanding of enterprise customer data, data integration, identity resolution, APIs, event-driven architectures, and modern integration patterns
- Expertise in requirements gathering, business process analysis, stakeholder facilitation, process modeling, and user story development
- Strong understanding of customer data governance, data quality, and business data stewardship
- Excellent communication and influencing skills
- Experience supporting enterprise AI initiatives, intelligent automation, or customer data activation strategies
- Salesforce Business Analyst Certification or Salesforce Administrator Certification
- Salesforce Data Cloud (Data360) Consultant Certification
- Salesforce Agentforce Certification
- Experience with MuleSoft or enterprise integration platforms
Benefits
- Medical
- Dental
- Vision
- 401k
- PTO/paid sick leave
- Employee stock purchase plan
Company Overview