Note: The job is a remote job and is open to candidates in USA. Outreach is an agentic AI platform for revenue teams, supported by a digital marketing team focused on pipeline growth, segment marketing, and brand experience. The Senior Performance Marketing Manager will develop and execute data-driven campaigns across paid advertising channels, optimize performance and profitability, manage budgets and agencies, and identify scalable opportunities for pipeline growth.
Responsibilities
- Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process
- Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV)
- Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth
- Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals
- Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets
- Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS
- Leverage customer segmentation and target market inputs to optimize media performance
- Work closely with creative, product marketing, and sales teams to develop high performing ads
- Manage portions of a budget in the range of $5M-8M per year
- Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed
- Serve as the strategic expert for our paid digital programs
Skills
- • Demonstrated history of delivering measurable results through performance marketing
- • 7+ years of experience in growth marketing/performance marketing
- • Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge
- • Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner
- • Hands-on experience with CRM systems such as Salesforce
- • Exceptional communication and organizational skills
- • Ability to thrive in a fast-paced, dynamic environment
- • Strong proficiency with analytics tools and platforms
- • Building ABM segments and campaigns is a strong plus
- • Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner
Benefits
- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
- Incentive compensation
- Bonus
- Restricted stock units
- Remote within the US
Company Overview
Company H1B Sponsorship