Note: The job is a remote job and is open to candidates in USA. Coyuchi is a luxury organic home textiles company that creates coastal, vintage-inspired bedding, bath, and home goods from certified organic fibers. The Senior Manager of Paid Media will own end-to-end performance marketing, including paid media execution, budget allocation, audience and creative strategy, testing, and measurement to drive profitable customer acquisition and growth across channels.
Responsibilities
- Manage the full-funnel DTC marketing budget across channels (e.g., Paid Search/Google, Paid Social, CTV, etc.) to scale new customer acquisition, improve ROAS, and optimize CAC and LTV
- Build the annual and quarterly paid media plan — forecast spend, revenue, and CAC by channel, track actuals against forecast, and present results and recommendations to leadership on a monthly cadence
- Own the execution and optimization of paid social campaigns across Meta, Pinterest, Reddit, and CTV — build, launch, optimize, and scale to drive profitable customer acquisition and revenue growth. Monitor pacing and reallocate budget proactively throughout the month
- Drive creative strategy: develop testing roadmaps aligned to business priorities and brief in-house creative, brand, and UGC partners to produce high-performing ad creative tailored to platform best practices, audience segments, product categories, and angle testing
- Build and maintain dashboards for daily, weekly and monthly reporting. Assess campaign and business results against KPIs to surface trends and optimize spend across marketing hooks and product/category mix
- Measure the true incremental impact of paid spend — design geo-lift and holdout tests, reconcile platform-reported results against Shopify and GA4, and use those reads to guide budget allocation across channels
- Identify new growth opportunities through structured A/B testing across creative, messaging, offers, audiences, placements, bidding strategies, and landing pages, supported by ongoing performance analysis
- Manage freelance, partner and platform relationships — set scope and deliverables, hold partners accountable to performance targets, and serve as the day-to-day contact for Meta, Google, and other platform reps
- Stay on top of platform updates, industry trends, and competitive benchmarks to keep Coyuchi’s campaigns innovative and effective
Skills
- 5+ years of hands-on experience managing paid campaigns, with a proven track record of scaling Meta (Facebook/Instagram) for DTC brands
- Proficiency in managing Pinterest, MNTN, Reddit, TikTok ads, with an understanding of how creative strategy varies across platforms
- Strong analytical skills and experience with Shopify, Google Analytics (GA4), Microsoft Excel and Google Sheets
- Experience designing incrementality or holdout tests both in-platform or via manual (e.g. geo-based) experiments cross-referencing platform-reported data alongside GA4 and Shopify
- Experience with Klaviyo or a similar ESP/CRM platform for first-party audience activation
- Familiar using Supermetrics, Dataslayer, or any API to automate Paid Media metrics
- Experience building and owning a paid media budget and forecast and managing partners (e.g. freelance, publishers, etc.) against performance targets
- Excellent communication skills, with the ability to communicate analytical concepts clearly as well as collaborate effectively across departments. Confident presenting to senior leadership, external partners, and peers
- Detail-oriented self-starter who thrives in a collaborative environment but can also manage execution independently
- B.S. or B.A. Degree or higher
- Passion for wellness and/or interior design is a plus
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