Note: The job is a remote job and is open to candidates in USA. Blue Chip is an organization with a Measurement & Advanced Analytics department responsible for analyzing and reporting on integrated media campaigns. The Freelance Senior Media Analyst analyzes campaign performance, develops measurement plans and dashboards, delivers actionable insights and ROI analysis, and supports optimization, reporting, data quality, and team training across media channels.
Responsibilities
- Actively participates in campaign measurement kickoff meetings with media planners, client leadership, and creative team members
- In partnership with more senior members of the Measurement and Advanced Analytics department, develops measurement plans prior to campaign activation to outline the key performance indicators for the campaign, goals, and any other measurements to ensure visibility into performance
- Analyzes client campaigns by partnering with media planners, client leaders, and other cross-functional team members to deliver our clients with actionable insights regarding performance of campaign, business impact and return on investment
- Monitors client campaign pacing to ensure proper media delivery and spend in accordance with client campaign plans and established measurement frameworks. Works closely with Planning and SMEs to ensure spend is on track and accurate, outlines deviations from plan so team can proactively adjust as necessary
- Works directly with our clients to communicate how campaigns performed and develops business level impact (ROI) whenever possible. Partners with our client leadership and clients themselves to gain access to sales data in order to conduct correlations with media programs whenever possible
- Creates custom dashboards to deliver insights and client deliverables
- Conducts ad-hoc analysis and reporting projects when needed
- Verifies impressions/view/click totals from vendors against ad-server totals to ensure accuracy in reporting and outline any anomalies or variances
- Works closely with external measurement partners including those who focus on sales measurement (Nielsen Circana), Retail Media Networks (Walmart Connect, KPM), and brand equity (TTD, Facebook, YouTube)
- Serves as a go-to resource for measurement best practices, dashboarding & visualization capabilities, and helps act as an SME for our visualization platform
- Works closely with internal development team to outline reporting requirements, enhance our capabilities, and resolve data quality issues if they arise
Skills
- • Degree in Math, Statistics, Economics, Business, Marketing, or other quantitative discipline
- • Minimum 3 years' experience focused on analytics, digital marketing, or retail sales
- • Thorough working knowledge of digital disciplines including, but not limited to websites, social media, SEO, SEM, display advertising, digital coupons, digital video, content marketing, etc
- • Experience with digital platforms for operations, (tagging, brand safety), analytics (Tableau, Datorama, Power BI), & attribution tools (CM360, Google Analytics)
- • Education: Bachelor's Degree from an accredited four-year college or university preferred
- • Shopper/commerce marketing experience preferred
- • Media trafficking AdOps experience is preferred
- • Visualization development experience with Sigma, Datorama, Tableau, Power BI is preferred
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