Note: The job is a remote job and is open to candidates in USA. Pragmatic Institute provides product, marketing, and data training for professionals and organizations worldwide. The Senior Marketing Web Developer will own the technical direction and day-to-day development of the company’s WordPress marketing web platform, including full-stack development, integrations, analytics, performance, security, and production support. The role partners with cross-functional marketing and business teams to deliver reliable, measurable web experiences that support lead generation, enrollment, ecommerce, and growth.
Responsibilities
- Turn marketing and business goals into a prioritized web roadmap, balancing customer impact, conversion potential, revenue contribution, effort, risk, and long-term maintainability
- Define the problem, hypothesis, and success measure before significant work begins. Recommend a different approach when a request is unlikely to produce the intended result
- Use analytics, site behavior, customer needs, and stakeholder input to identify opportunities and recommend improvements before they become tickets
- Review the results of launches and experiments, explain what the data shows, and use those findings to guide the next decision
- Develop and maintain production WordPress functionality using PHP, JavaScript, HTML, CSS, MySQL, WordPress APIs, hooks, filters, REST APIs, scheduled tasks, and database queries
- Build and extend themes, plugins, templates, reusable components, custom post types, taxonomies, forms, landing pages, campaign experiences, and data-driven features
- Use Elementor and established tools efficiently while recognizing when custom code or a simpler approach will produce a better result
- Translate business, UX, content, SEO, analytics, and marketing requirements into accessible, responsive, and maintainable solutions
- Own the reliability, security, maintainability, and technical direction of the WordPress Multisite platform
- Manage WordPress core, theme, plugin, and dependency updates through development, staging, QA, release, and post-release verification using version control and repeatable deployment practices
- Evaluate, build, and maintain integrations among WordPress, HubSpot, ecommerce, analytics, and related systems. Consider data quality, customer experience, performance, risk, and maintenance cost before adding a dependency
- Diagnose and resolve front-end, back-end, form, integration, tracking, and production issues using logs, browser tools, database inspection, and systematic debugging
- Set standards for themes, plugins, scripts, page patterns, and custom code. Reduce unnecessary dependencies and technical debt over time
- Monitor and improve page speed, Core Web Vitals, mobile experience, caching, CDN behavior, technical accessibility, and technical SEO
- Own the Google Tag Manager container and the technical implementation and governance of website measurement
- Implement and maintain Google Analytics 4 events, ecommerce and form conversion tracking, behavioral analytics, and the supporting data layer
- Partner with marketing and analytics stakeholders to resolve tracking, attribution, consent, and data-quality issues and to keep reporting trustworthy
- Monitor platform health, surface risks early, and respond quickly to incidents and performance regressions
- Deliver web work for campaigns, promotions, webinars, lead-generation assets, events, course pages, ecommerce, and ongoing site improvements
- Partner closely with UI and UX, content and SEO, performance media, lifecycle marketing, marketing operations, analytics, and other business teams
- Complete technical QA across browsers and devices, coordinate stakeholder review, deploy approved changes, and verify production releases
- Document architecture, integrations, recurring processes, releases, dependencies, and troubleshooting procedures so the platform remains supportable
Skills
- At least 5 years of professional web development experience, including substantial hands-on WordPress development in production
- Experience serving as the primary or senior developer for a production marketing or ecommerce site and making the technical decisions that came with that ownership
- Strong PHP, JavaScript, HTML, CSS, and MySQL skills, with a clear understanding of WordPress architecture, APIs, and coding standards
- Experience building or extending WordPress themes, plugins, integrations, and custom application functionality rather than relying only on administrative configuration
- Strong debugging skills across browser, application, server, database, API, and integration layers
- Hands-on knowledge of web performance, responsive development, accessibility, security, technical SEO, source control, testing, and release practices
- Experience owning Google Tag Manager and implementing analytics, conversion, ecommerce, or cross-system tracking with Google Analytics 4
- Examples of using business context and evidence to challenge a request, recommend a better approach, and measure the result
- Ability to manage competing priorities, clarify incomplete requirements, communicate tradeoffs, and work independently while keeping stakeholders informed
- Experience with Elementor, JetEngine, or comparable page-building and dynamic-content tools
- Experience with WP Engine, caching layers, CDN configuration, and performance-monitoring tools
- Experience with HubSpot forms, marketing automation, ecommerce, and consent-management tools
- Experience working in a marketing, growth, digital experience, demand-generation, training, or education business
- Experience inheriting a platform with technical debt and improving it without disrupting business-critical work
Company Overview