Note: The job is a remote job and is open to candidates in USA. TAG Software Group is a software company focused on acquiring, enhancing, and growing mission-critical software businesses. The company is seeking a Senior Marketing Manager to lead product positioning, go-to-market strategy, demand generation, and revenue enablement across its EHSQ product portfolio. The role will translate customer, regulatory, and market insights into messaging, campaigns, sales collateral, and growth initiatives.
Responsibilities
- Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning
- Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions
- Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations
- Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows
- Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets
- Develop product focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions
- Support partner programs and cross-sell strategies across TAG’s portfolio companies
- Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web)
- Analyze performance metrics and continuously optimise product marketing effectiveness
- Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities
- Develop and execute integrated multi-channel marketing campaigns to generate qualified pipeline and support revenue growth
- Define, track, and optimise key marketing KPIs including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI
- Perform other related duties as required
Skills
- * Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS
- * Demonstrated ownership of full go-to-market strategy, from planning through execution
- * Strong command of product positioning, messaging frameworks, and category development
- * Experience collaborating with Product, R&D, UX, and technical teams
- * Hands-on experience developing sales enablement, technical collateral, and product demos
- * Experience launching new products, modules, or brands
- * Strong analytical, communication, and storytelling skills for both technical and commercial audiences
- * Ability to operate across multiple products and business units simultaneously
- * Experience with EHSQ, compliance, risk, operations, or regulatory software
- * Background working with environmental, safety, or quality management workflows
- * Proficiency with Adobe Creative Suite and working knowledge of Figma
- * Hands-on use of AI tools for content creation, research, and workflow automation
- * Experience producing demo videos, product walkthroughs, and technical explainers
- * Solid understanding of marketing analytics and product performance metrics
- * Strong aptitude for quickly learning new enterprise applications and technical environments
Benefits
- Employee profit sharing plan
- Fully remote
- Comprehensive health, dental and vision insurance
- High ownership and autonomy across product marketing initiatives
- Opportunity to work directly with leadership in a fast-paced environment
- Strong long-term career development potential
Company Overview