Note: The job is a remote job and is open to candidates in USA. The organization is a leading beauty and retail company seeking a Senior Analyst, Marketing Effectiveness. The role optimizes marketing investment through Marketing Mix Modeling, marketing analytics, forecasting, experimentation, and data-driven recommendations while partnering with stakeholders to evaluate campaign performance and support marketing strategy.
Responsibilities
- Develop and analyze Marketing Mix Models to evaluate marketing effectiveness and optimize investment across channels
- Conduct ongoing marketing analytics, including data preparation, analysis, interpretation, and insight delivery
- Apply time series analysis, regression, forecasting, and experimentation to address business questions
- Partner with data engineering, agencies, and internal stakeholders to define requirements for scalable marketing data pipelines
- Monitor data quality and collaborate with engineering teams to resolve data issues
- Translate business needs into analytical solutions and actionable recommendations
- Support executive-level presentations and materials by turning complex analytical findings into clear business insights
- Communicate campaign performance and analytical results to diverse audiences across the organization
- Balance detailed analytical work with broader business objectives and strategic priorities
- Collaborate cross-functionally while managing multiple priorities in a fast-changing environment
Skills
- 3–5 years of analytics experience with strong data analysis, interpretation, and insight delivery skills
- Hands-on experience with Marketing Mix Modeling or other regression and time series models
- Experience within paid media marketing or analytics, either agency-side or client-side
- Strong SQL skills and experience with R and/or Python
- Ability to work with large datasets and develop data-driven analytical solutions
- Excellent communication and storytelling skills, with the ability to simplify complex analytical concepts
- Strong attention to detail combined with strategic and commercial awareness
- Ability to build relationships and influence stakeholders across functions and seniority levels
- Comfortable working with ambiguity, changing priorities, and multiple concurrent projects
- Strong intellectual curiosity and a continuous-learning mindset
- Knowledge of programmatic and/or paid social preferred; experience with paid search, affiliate, or video is advantageous
Benefits
- Potential bonus eligibility.
- Medical, dental, and vision coverage.
- Company-paid disability and life insurance.
- 401(k) with 4% company match.
- FSA and HSA programs.
- Student Debt Retirement plan.
- Paid time off, sick leave, and protected leave.
- Tuition reimbursement, professional development, and mentorship opportunities.
- Employee merchandise and services discounts.
- Free mental health and financial coaching resources.
- Volunteer and donation-matching programs.
Company Overview