Note: The job is a remote job and is open to candidates in USA. Pearl is a dental AI company building software that helps dental practices improve diagnosis, workflows, and patient care. The Senior Manager of RevOps, Growth will lead revenue operations and analytics across Growth Marketing, Brand Marketing, and SMB Sales, owning full-funnel measurement, attribution, routing, CRM systems, reporting, and conversion optimization while managing two analysts.
Responsibilities
- Oversee Pearl's SMB growth funnel model end to end enablement, reporting and analytics: session to lead, lead to demo sets and completes, opportunity to closed won, segmented by channel, campaign, and business segment
- Report the efficiency metrics that drive spend decisions, including cost per lead, cost per meeting held, cost per opportunity, blended and paid CAC, and payback by channel
- Monitor funnel velocity alongside volume to differentiate between demand generation issues and conversion performance
- Maintain a single source of truth for funnel definitions to resolve discrepancies between Growth, Brand, and SMB Sales metrics
- Quantify where volume leaks and bring a recommendation, not just a dashboard: which channel to scale, which stage to fix first, which lead segment is not worth routing to an AE
- Forecast inbound pipeline contribution against marketing spend and rep capacity, and flag early when the two are out of balance
- Partner with the broader Data & Analytics team so marketing and funnel data is modeled properly in Snowflake and available for cross-functional reporting
- Oversee lead source and attribution logic in HubSpot to accurately represent multi-touch customer journeys, and make sure landing pages and forms are instrumented for session capture and source retention
- Monitor the data flow between ad platforms, web analytics, HubSpot, and Snowflake, and diagnose tracking failures and field mapping breaks
- Build and maintain HubSpot lists, workflows, and campaign setup (segmentation, triggers, email sends/nurtures) on behalf of Growth, Brand, and Events
- Audit and enforce data hygiene on marketing-sourced records, including platform to Hubspot data flow (tags, pixels, etc.), deduplication, enrichment, and lifecycle stage accuracy, fixing systematic issues in partnership with GTM Systems and Platform
- Own sales distribution and lead routing in RevenueHero; keep it current as the sales org changes and new initiatives requiring new routing
- Define and maintain lead qualification and scoring criteria with Growth Marketing and SDR leadership
- Monitor distribution health for imbalances, missed assignments, and silent failures
- Govern the SMB pipeline and deal stage architecture so funnel conversion is measurable and accurate
- Build automation that removes friction for reps, including stage triggers, task creation, sequence enrollment, and deal creation
- Oversee HubSpot adoption and data quality for SMB Sales and surfaces gaps to SMB management and lead RevOps improvements to process and systems
- Oversee the SMB sales reporting layer, including funnel conversion, rep performance, and lead source quality, and act as a thought partner to sales leadership on sales team performance, commission incentives, and conversion metrics to drive growth and optimization
Skills
- 5+ years working hands-on in HubSpot as a power user, with the ability to build and troubleshoot workflows, lead routing, deal pipelines, forms, lists, and reporting
- 5+ years in revenue operations, marketing operations, growth operations, or sales operations at a B2B SaaS company, with real exposure to both the demand side and the sales side of the funnel
- Experience leading people or a small team; This role manages two analysts
- Full-funnel analytical range: you can take channel spend through to pipeline and revenue, and speak to CAC, conversion, and velocity without waiting on someone else to pull the data
- Strong command of UTM strategy, landing page tracking, and attribution methodology, including its limits
- Track record owning lead distribution and keeping routing current with a sales org that changes often
- History of building and enforcing CRM data quality standards with sales teams, through training, reporting, and accountability rather than manual cleanup
- Comfort working cross-functionally with Marketing and Sales leadership; providing insights, recommendations and turning decisions into system configuration quickly
- Proficiency building sales and marketing dashboards, and working with data at the contact, company, tasks and deal level
- HubSpot certification a plus
- SQL familiarity preferred; experience with BI tools such as Omni, Sigma, Loker or Tableau a plus
- Bonus: Experience at a dental or healthcare B2B SaaS company
- Strong preference for candidates in Lehi, Utah or New York, NY
Benefits
- Ongoing training and development opportunities
- Unaccrued, flexible PTO
- Remote work; this role is remote-first, with team members located in the Lehi area asked to join the office once per week
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