Note: The job is a remote job and is open to candidates in USA. The Knot Worldwide is a company that champions celebration and is seeking a strategic, data-driven Senior Manager of Performance Media. In this role, you will lead and execute all paid media strategies for the Wedding Marketplaces, ensuring that media investments contribute to the growth and health of the marketplaces.
Responsibilities
- Lead B2C Marketplace Media Strategy & Tactics: Spearhead the development and execution of our Marketplace media strategy across both brands (The Knot and WeddingWire) to drive leads and conversions at a continuously improving return on ad spend (ROAS). Oversee paid acquisition efforts across a diverse channel mix, including but not limited to Paid Social, Paid Search, Native, Programmatic/Display, and more
- Strategic Cross-Functional Partnerships: Act as a key partner to the Integrated Marketing, Creative, CRM, Data, PMM and MarTech teams. You'll embed deeply within these groups, ensuring seamless collaboration and leveraging insights to refine media strategies
- Scale Performance Through Product & Storefront Feeds: Own the product/storefront feed strategy that fuels dynamic product ads, carousel formats, and Advantage+/Performance Max campaigns across Meta, Google, TikTok, and Pinterest. Partner with Engineering and MarTech on feed structure, catalog hygiene, and attribute optimization to unlock personalized creative at scale across thousands of vendor storefronts
- Drive Growth Through Creative Strategy & Testing: Partner with creative performance lead, external teams, social/influencer, and creative teams to build paid media creative strategies, curate insights, and connect creative execution to business growth
- Budgeting & Forecasting: Develop, own, and present detailed forecast builds and spend models for various full-funnel media investment scenarios to business stakeholders
- Testing & Optimization: Plan and oversee a rigorous testing roadmap for campaign elements, including channel mix, creative, audience targeting, bidding strategies, and landing page optimization
- Data & Analytics: Partner with our Data and MarTech teams to leverage Marketing Mix Models (MMMs) and other attribution models to inform and optimize media decisions. Provide input on a marketing intelligence roadmap that includes MarTech and Data Science enhancements, as well as partner with Engineering and Tracking Architecture teams on platform conversion tracking and integrations
- Reporting & Communication: Regularly report on key metrics and campaign results to executive leadership and stakeholders, articulating performance and providing recommendations for future investment
Skills
- 10+ years of professional experience in marketing media, with a strong background in strategy, execution, operations, cross-functional workstreams, forecasting and exceeding goals
- A Natural Leader and Collaborator: You have a proven track record of steering cross-functional workstreams, and can create a supportive environment that encourages growth, performance and excellence
- Expert Media Planner: You have hands-on planning, executing, and optimizing successful media programs across a variety of ad platforms including but not limited to Google, Microsoft, TikTok, Meta, Pinterest, YouTube, Programmatic, Reddit
- Data-Driven Strategist: You have extensive experience leveraging data from internal and external tools (MMM, attribution modeling, lift studies) to inform and optimize media strategy
- A/B Testing Pro: You have experience planning, implementing, and reporting on A/B test across media tactics, creative assets, and audience/customer segmentation
- Trend Spotter: You possess a keen ability to identify shifts in the media landscape and peer-set insights, recommending strategic adjustments to stay ahead of the curve
- Exceptional Communicator: You can clearly and concisely articulate performance reports and test results to all stakeholders, effectively educating and obtaining buy-in for future funding and optimization opportunities
- Independent Operator: You thrive working independently while effectively managing stakeholder communications to keep complex projects smoothly on track
- Agency experience is a plus, particularly in digital strategy, buying, and operations
Benefits
- Benefits to eligible employees including medical, dental, retirement, and generous leave policies
- Flexible vacation
- Generous parental leave
- Mental wellbeing, physical health and financial planning
- Engaging perks and discounts
- Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings
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