Note: The job is a remote job and is open to candidates in USA. The Knot Worldwide is a company dedicated to celebrating meaningful moments, and they are seeking a Senior Manager of Marketing Intelligence. In this role, you will be responsible for shaping marketing performance through forecasting and insights while collaborating with various teams to influence strategic decisions and drive business outcomes.
Responsibilities
- You own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance, ensuring accurate visibility into business outcomes
- You serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation decisions across U.S. and international markets
- You develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs), ensuring leadership has clear, consistent visibility into acquisition and marketplace trends
- You proactively identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts (e.g., UBOs, digital leads, signups) and quantifying business impact to guide course-correction
- You build scenario planning frameworks and alternative outlooks that enable leadership to pressure-test assumptions, evaluate tradeoffs, and respond effectively to changing market conditions
- You monitor competitive dynamics and emerging acquisition trends (including AI-driven traffic shifts), translating insights into actionable recommendations for marketing strategy and investment prioritization
- You inform marketing attribution and measurement plans in partnership with Data and FP&A partners to ensure accurate, rigorous, and best-in-class marketing evaluation
- You support Board-level and executive-facing materials, delivering high rigor, discretion, and clarity in the insights that inform the company’s highest-stakes decisions
Skills
- 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, FP&A partnership, or a related field
- Deep expertise in acquisition performance measurement across channels such as Paid Media, SEO, CRM, and App growth, and understand how these drivers connect to marketplace and revenue outcomes
- Ability to synthesize complex, cross-functional inputs into clear, decision-ready insights and executive-level narratives
- Highly proactive in identifying risks, data integrity issues, and performance shifts, with a business-first mindset to solving ambiguous problems
- Experience influencing investment decisions and strategic planning processes at scale, ideally across multi-market or global environments
- Strong cross-functional leader who thrives as a connector across teams, building alignment and accountability across stakeholders
- Exceptional communication, judgment, and organizational rigor, with the ability to operate effectively in fast-moving, high-visibility environments
Benefits
- Benefits to eligible employees including medical, dental, retirement, and generous leave policies
- Flexibility and belonging
- Flexible vacation
- Generous parental leave
- Prioritize initiatives that support the growth, development, and happiness of our people
- Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model
- Office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
Company Overview
Company H1B Sponsorship