Note: The job is a remote job and is open to candidates in USA. Simply Business is a digital insurance brokerage that simplifies insurance purchasing for small businesses through technology, data, and insurance expertise. The Senior Manager of Marketing Analytics will lead marketing measurement, attribution, forecasting, site and channel analysis, and actionable insights to guide growth and strategic decisions across the US business.
Responsibilities
- Lead and bring to life our unified measurement framework, pulling together MMM, MTA and experiments to support the team in making informed spend decisions
- Proactively deliver strategic, high-value analysis and recommendations to directly influence marketing channel plans across email, SEO, paid channels and more
- Drive analysis and insights on site performance, champion the usage of Google Analytics alongside internal site data
- Conduct deep dives and analyses into performance of marketing campaigns and channels
- Support forecasting of annual and monthly campaign performance with the finance team
- Design, execute, and interpret A/B tests and multi-variate experiments to rigorously measure the causal impact of multi-channel strategies
- Initiate and drive proactive data exploration to uncover opportunities, risks, and performance drivers across the business and marketing
- Champion data literacy and the output of the analysis team by presenting strategic findings and actionable recommendations to cross-functional teams and executive-level stakeholders
- Partner with cross-functional teams, agencies and vendors to develop deep understanding of data sources and data collection as well as plans and strategies
- Prioritize and effectively communicate work plans, ensuring alignment with goals and teams
Skills
- 10+ years of experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst, with a demonstrable track record of driving significant business value
- Expert-level proficiency in SQL and a strong working knowledge of a statistical language (Python/R) for advanced analysis and modeling
- Proven experience across multiple marketing channels including email, paid search and paid media
- Deep domain expertise in marketing analytics, including hands-on experience with attribution models, including marketing mix models (MMM) and multi-touch attribution (MTA) as well as LTV predictions
- Expertise of Marketing analytics systems like GA4, Salesforce, Semrush, Google Search Console, etc
- Expertise in data visualization and dashboarding (e.g., Looker/Tableau), including designing for executive consumption
- Familiarity with the evolving SEO landscape and the impact of LLMs and AI on the market (i.e. AEO/GEO or AI search engines)
- Exceptional communication skills with a proven ability to translate complex statistical findings into clear, strategic narratives for executive-level audiences
- The ability to proactively challenge the status quo and influence decision-making at the senior leadership level
Benefits
- Group plan for medical, dental, vision, and prescription drug coverage.
- Short term disability, long term disability, and life insurance coverage.
- Participation in the Company’s bonus program.
- Participation in 401(k) plan with a 5% employer match.
- Commuter benefits to help cut down on parking and public transit costs.
- 25 days of vacation time plus 10 sick days and 10 company holidays.
- A genuine investment in your learning and development.
- Regular team outings and volunteer opportunities.
- An awesome office space.
- A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.
Company Overview
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