Note: The job is a remote job and is open to candidates in USA. SCAN is a nonprofit health organization dedicated to improving care for older adults. The Senior Manager, Marketing will oversee marketing strategies and campaigns, lead a team of marketing professionals, and analyze market trends to drive business growth and success.
Responsibilities
- Develop and implement integrated marketing strategies aligned with overall business goals. Own lifecycle marketing strategy including segmentation, targeting, and automated journey design
- Lead planning and execution of multi-channel campaigns, including digital, email, social media, events, and content marketing. Drive digital-first campaign execution leveraging marketing automation platforms
- Manage, mentor, and grow a high-performing marketing team. Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts
- Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI. Build and optimize automated lead nurture programs and customer journeys using platforms such as Salesforce Marketing Cloud
- Oversee the development of marketing content, collateral, and creative assets. Manage marketing budgets, forecasts, and resource allocation. Identify market opportunities, trends, and customer insights through research and analytics
- Maintain consistent brand messaging across all channels and touchpoints. Build and maintain relationships with external agencies, vendors, and partners
- Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts
- Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI
- Oversee the development of marketing content, collateral, and creative assets
- Manage marketing budgets, forecasts, and resource allocation. Leverage behavioral data and triggers to personalize communications at scale
- Identify market opportunities, trends, and customer insights through research and analytics
- Maintain consistent brand messaging across all channels and touchpoints. Build and maintain relationships with external agencies, vendors, and partners
- Supervises/Manages Others (i.e. hires, performance reviews, corrective action, etc.)
- We seek Rebels who are curious about AI and its power to transform how we operate and serve our members
- Actively support the achievement of SCAN’s Vision and Goals
- Other duties as assigned
Skills
- Bachelor's Degree or equivalent experience preferred
- 7+ years of marketing experience with at least 2-3 years in a managerial or senior-level role preferably with a health plan, managed care, or healthcare organization
- Proven track record of developing and executing successful marketing strategies
- Demonstrated experience building automated customer journeys, lead scoring models, and nurture programs
- Proficiency in marketing tools / automation and platforms (e.g., Google Analytics, HubSpot, Marketo, Salesforce, social media platforms, CMS, ad platforms, design software, Marketing Cloud, AI)
- Hands-on experience with Salesforce Marketing Cloud (or similar enterprise marketing automation platform) strongly preferred
- Strategic Planning: Ability to develop and articulate long-term marketing strategies aligned with business goals
- Analytical Thinking: Strong data analysis and interpretation skills to measure performance and inform decisions
- Communication Skills: Excellent verbal, written, and presentation skills to effectively engage internal and external stakeholders
- Creativity: Ability to drive innovative ideas and creative campaigns that capture audience attention
- Lead Complex Initiatives: Ability to manage and execute comprehensive marketing campaigns from conception through completion
- Decision-Making: Confident in making data-informed decisions that drive marketing and business objectives
- Drive ROI: Ability to demonstrate clear links between marketing initiatives and business outcomes
- Influence & Persuade: Capable of influencing senior leadership and aligning diverse teams around marketing goals
- Customer-Centric Thinking: Ability to keep the customer at the center of all marketing strategies and actions
- Marketing Principles and Strategy: Deep understanding of branding, positioning, segmentation, marketing funnels, and go-to-market strategy
- Digital Marketing: Expertise in SEO/SEM, email marketing, social media, paid advertising, and analytics tools
- Deep expertise in email automation, segmentation, and journey orchestration within modern marketing technology stacks
- Market Research & Consumer Behavior: Strong grasp of how to gather and interpret market data and customer insights
- Content Strategy: Knowledge of content creation, editorial planning, and messaging alignment across channels
- Budget Management: Knowledge of financial planning, forecasting, and managing marketing spend
- Competitive Analysis: Ability to assess competitive landscapes and use insights to shape marketing strategy
- Brand Management: Understanding of brand architecture, tone of voice, and visual identity
- Problem-Solving: Skilled in identifying challenges and developing effective, scalable solutions
- Project Management: Competent in handling multiple projects, timelines, and deliverables simultaneously
- Adaptability: Ability to thrive in a fast-paced, evolving environment and adjust strategies as needed
- Collaboration: Strong interpersonal skills to work cross-functionally with sales, product, customer success, and other departments
- Leadership & Team Management: Skilled at leading, mentoring, and inspiring marketing teams to perform at a high level
- Excellent written and verbal communication and presentation skills
- Advanced PC Skills including: Email, Word, Excel, PowerPoint, Outlook, and Teams are required
Benefits
- An annual employee bonus program
- Robust Wellness Program
- Generous paid-time-off (PTO)
- Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
- Excellent 401(k) Retirement Saving Plan with employer match and contribution
- Robust employee recognition program
- Tuition reimbursement
- Work Mode: Mostly Remote
Company Overview