Note: The job is a remote job and is open to candidates in USA. A national women's health company is building a sophisticated lifecycle marketing operation and is seeking a Senior Manager, Lifecycle Marketing to own and build its customer lifecycle engine. The role develops and executes lifecycle programs across CRM, email, SMS, landing pages, and websites to drive acquisition, bookings, engagement, retention, and customer lifetime value.
Responsibilities
- Develop and execute lifecycle strategy across the full customer journey, from awareness and lead capture through booking, service delivery, re-engagement, and repeat purchase
- Build programs that increase acquisition, conversion, retention, repeat bookings, and customer lifetime value
- Identify growth within the existing customer database through segmentation, personalization, behavioral triggers, reactivation, and targeted campaigns
- Develop a structured testing roadmap across messaging, offers, audiences, timing, frequency, creative, and journeys
- Own day-to-day strategy, architecture, and execution of the CRM and marketing automation platform, HubSpot expertise strongly preferred
- Build automated workflows based on customer behavior, service history, geography, engagement, and lifecycle stage
- Create and manage dynamic segments and audiences
- Develop lead nurturing, abandoned booking, confirmation, pre-service, post-service, re-engagement, and win-back journeys
- Continuously evaluate CRM architecture, data quality, integrations, and automation logic
- Own email and SMS programs from strategy through execution
- Build, deploy, test, and optimize campaigns and automated journeys
- Manage frequency and contact strategy to maximize engagement while minimizing unsubscribes, opt-outs, and complaints
- Monitor and improve inbox placement, sender reputation, authentication, bounce rates, suppression practices, and domain health
- Build and optimize landing pages, forms, and campaign pages
- Use conversion data to identify friction and improve booking conversion
- Run A/B and multivariate testing across pages, CTAs, messaging, forms, emails, and SMS
- Build digital assets directly rather than relying exclusively on developers or agencies
- Develop lifecycle content that educates and motivates action
- Translate complex health topics into clear, approachable, empathetic communication
- Partner with internal and external subject matter experts to ensure health communications are accurate and responsible
- Maintain consistent brand voice across all channels
- Establish lifecycle KPIs and reporting that connect activity to business outcomes
- Track lead-to-booking conversion, repeat booking rates, reactivation, retention, engagement, deliverability, and lifetime value
- Build dashboards that make performance visible and actionable
- Use cohort analysis and experimentation to find incremental growth
Skills
- 5–8+ years in lifecycle marketing, CRM, retention marketing, growth marketing, or a closely related discipline
- Deep hands-on experience with HubSpot or a comparable platform, including workflows, segmentation, lists, forms, landing pages, email automation, reporting, and database management
- Advanced email and SMS expertise including segmentation, personalization, automation, testing, and deliverability
- Strong command of deliverability and sender reputation: domain health, authentication, list hygiene, bounce management, complaints, suppression, engagement-based segmentation
- Demonstrated impact on acquisition, conversion, retention, reactivation, repeat behavior, and lifetime value
- Experience building landing pages, forms, and conversion-focused digital experiences
- Strong copywriting and content development skills
- Strong analytical capability and comfort using data to prioritize and decide
- Experience designing A/B tests and structured experimentation
- Ability to move between strategy and execution. This is a hands-on builder role
- Experience in healthcare, consumer health, wellness, preventive care, diagnostics, women's health, or another trust-sensitive consumer category
- Advanced HubSpot: complex workflows, custom properties, lifecycle stages, lead scoring, reporting, integrations
- High-volume email and SMS program experience
- Geographically segmented customer populations and location-based campaigns
- Familiarity with paid media and acquisition funnels
- High-growth environments where lifecycle infrastructure is still being built
Benefits
- Remote (US)
Company Overview