Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that utilizes advanced artificial intelligence to enhance customer acquisition for marketers. The Senior Manager, Insights and Analytics will lead the development of marketing and analytics strategies, partnering with various teams to deliver actionable insights that drive client success.
Responsibilities
- Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities
- Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes
- Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals
- Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact
- Establish and maintain robust testing frameworks that are statistically valid and operationally scalable
- Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication
- Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns
- Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention
- Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities
- Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact
Skills
- Master's degree in Analytics, Management Science, MIS or similar quantitative disciplines
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing
- Expertise in advanced analytics tools and Business Intelligence tools
- Proven experience designing and scaling experiments in a digital environment
- Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts
- Virtual Wellness Classes
- Pet Insurance And more!!
Company Overview
Company H1B Sponsorship