Note: The job is a remote job and is open to candidates in USA. HealthCentral is a personalized health experience company connecting audiences with credible health information and innovative engagement solutions. The Senior Manager, Content Systems & Innovation will build structured-content systems, tools, and workflows that enable content reuse across products, platforms, and channels, while advancing AI-enabled content operations and cross-functional governance.
Responsibilities
- Help define and implement HealthCentral’s structured and modular content strategy
- Lead the development of content models, schemas, taxonomy, metadata, tagging, and governance within Contentful
- Transform traditional articles and other content into reusable assets that can support multiple products, channels, and experiences
- Develop models for high-value healthcare information, including conditions, treatments, drugs, symptoms, side effects, FAQs, clinical information, and journey-based guidance
- Partner with Editorial, Product, and Technology to ensure content structures support audience needs, business priorities, and future product capabilities
- Establish standards that maintain content quality, accuracy, consistency, and usability at scale
- Create tools, templates, frameworks, and repeatable processes that improve how teams plan, produce, structure, update, and distribute content
- Identify friction, duplication, and inefficiency across content workflows and develop practical solutions
- Evaluate and implement technologies that improve content operations, reuse, personalization, and performance
- Develop systems that make high-quality content practices easier for teams to follow consistently
- Help scale successful approaches across brands, audiences, formats, and channels
- Identify and implement opportunities to use AI and automation for content tagging, transformation, updating, optimization, quality control, reuse, and distribution
- Design workflows that combine automation with appropriate editorial, clinical, and governance oversight
- Test emerging tools and approaches and determine where they can create meaningful operational or audience value
- Develop practical solutions to content challenges in partnership with Editorial, Product, Technology, Analytics, and Clinical teams
- Establish measurement and feedback loops to determine whether new tools and workflows are delivering results
- Help create the foundation for “create once, publish everywhere” across HealthCentral’s ecosystem
- Partner with Product and Technology to connect structured content to personalization, user journeys, digital tools, and next-best-action experiences
- Identify opportunities to reuse and adapt content across sites, newsletters, social platforms, multimedia, apps, and other audience experiences
- Ensure content systems support both human-facing experiences and machine-readable applications
- Contribute to broader content-growth, audience-development, and engagement initiatives
- Establish clear content-system standards, documentation, governance, and quality controls
- Serve as a strategic connector among Content, Product, Technology, Analytics, Clinical, and Revenue teams
- Translate editorial and audience needs into clear system and workflow requirements
- Recommend and help prioritize content-system investments based on audience value, operational impact, scalability, and business opportunity
- Build organizational understanding of structured content and its role in discovery, personalization, efficiency, and growth
Skills
- 7+ years of experience in content strategy, content systems, content operations, digital product, content design, or a related discipline
- Experience developing or operating structured and modular content systems within a modern CMS
- Strong understanding of content modeling, taxonomy, metadata, tagging, governance, and reusable content
- Experience creating scalable tools, templates, workflows, or operational frameworks
- Demonstrated ability to identify complex problems and develop practical, innovative solutions
- Experience incorporating AI, automation, or emerging technologies into content workflows
- Strong product mindset and experience connecting content systems to audience experiences and business outcomes
- Ability to translate editorial and audience needs into functional system requirements
- Strong cross-functional experience working with Editorial, Product, Technology, Analytics, and other stakeholders
- Contentful experience is strongly preferred
- Experience in healthcare, regulated content, or a high-trust information environment is preferred
Company Overview