Note: The job is a remote job and is open to candidates in USA. Lola Blankets is hiring a Senior Manager, Brand Operations to support the VP of Brand Marketing and turn brand strategy into plans, operating rhythms, and measurable outcomes. The role oversees team planning and accountability, marketing data and reporting, and high-impact cross-functional projects.
Responsibilities
- Run the operating rhythm for Brand Marketing: prepare the materials (documents + data) for leadership meetings, weekly team syncs, OKR check-ins, quarterly planning and budget reviews
- Build the VP's decks and narratives for executive, board and cross-functional reviews
- Translate brand vision and annual goals into quarterly plans with clear owners, milestones and success measures
- Drive clarity and accountability across the team: track projects, priorities and deadlines, follow up relentlessly, and escalate or re-prioritize when needed
- Keep Brand Marketing in sync with Integrated Marketing, Growth, Product and Commercial so campaigns, launches and calendars line up
- ‘Supercharge’ the effectiveness of every Brand Marketing team member, from the VP on down: Social & Influencer, Community & Ambassadors, PR & Partnerships, and Brand Creative
- Gather data, run analysis and generate insights on the questions that move the brand: brand awareness and health, social and influencer performance, earned media, community growth, content output and cost, and spend vs. budget and ROI
- Build and maintain usable dashboards and reporting that bring transparency to performance, resourcing and spend
- Work hand in hand with the BizOps Associate supporting Marketing on analysis, reporting and leadership decks, and partner with Strategy & Analytics and Finance on marketing budget planning, tracking and forecasting
- Identify, prioritize and scope the highest-impact projects for Brand Marketing: define the problem and impact, build the business case, structure the plan, and build internal alignment
- Lead high-priority, cross-functional initiatives and unowned problem areas that fall outside normal department lines
- Stand up new processes and tools (intake, briefing, approvals, resourcing, agency and vendor management) and fix what's broken: “be hands on, don't hand off”
- Measure before-and-after results of every major initiative to ensure lasting improvement
- Jump in to provide leverage across Brand Marketing whenever and however needed
Skills
- 5–7 years of experience across consulting, corporate or brand strategy, or marketing/business operations, with at least 2 years in-house at a high-growth consumer, DTC or retail brand
- Experience running the operating cadence for a senior leader or team: planning cycles, leadership meetings, OKRs and follow-through
- Strong project management instincts: able to keep many workstreams on track, follow up relentlessly, and drive accountability without formal authority
- Ability to find the most important data, perform independent analysis, and translate it into strategies and actions; advanced Sheets/Excel
- Clear, compelling storyteller who can build executive-ready decks and documents quickly
- Fluency in how brand marketing works (social, influencer, PR, partnerships and creative production) and respect for the creative process
- Comfort working cross-functionally to influence, enable and empower people from various backgrounds, skill sets and seniority levels
- Bias toward action: a track record of not just analyzing but executing in ambiguous environments
- Sound judgment and discretion with confidential information
- Dashboarding experience (SQL or Looker a plus)
Benefits
- Annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets
- Candidates in New York or Utah can work hybrid in the offices 3 days per week; remote candidates in Austin or Los Angeles are also welcome.
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