Note: The job is a remote job and is open to candidates in USA. NPR is a thriving, mission-driven multimedia organization that produces award-winning news, information, and music programming. The Senior Insights Analyst, Station Analytics will lead the development of a new analytics service for NPR's Member stations, providing them with strategic data and insights to engage their audiences effectively.
Responsibilities
- Lead and own the station-facing insights service
- Develop expertise on station audiences and become a subject-matter-expert on station audiences and the analytics needs of stations
- Conduct monthly webinars for stations to provide analysis on Network-wide trends, emerging audience insights, trainings on data usage, and best practices
- Create and manage monthly newsletter for stations to provide top-level Network-wide trends as context for station-level trends
- Thoroughly learn, use and understand NPR’s line of analytics software products and services, including data tracking of station platforms, datasets, and dashboards
- Build and sustain collaborative and consultative relationships with stations, including with station executives
- Oversee compliance with data collection processes and standards for station digital platforms to ensure data consistency; troubleshoot tracking implementation with stations
- Support stations to maximize the value of NPR’s products and services by maintaining productive relationships and handling questions and issues with professionalism and speed
- Serve as station ambassador, communicating with NPR staff on station needs to inform roadmaps, services, and research; proactively identify areas to integrate NPR and station initiatives
- Identify and compile internal research that will help inform stations grow and engage their audiences
- Write and keep up-to-date guides, documentation, and other training materials for stations and NPR staff
- Keep a pulse on and use industry knowledge to contextualize insights and identify emerging trends
- Partner and collaborate within Audience Insights and with cross-functional teams focused on station technical infrastructure, collaborative journalism, and station technical support
Skills
- 3+ years of experience in website/app analytics or other audience behavioral data
- 1+ years experience providing direct support to customers, clients, or external stakeholders, with the ability to create strong consultative partnerships
- Strong public speaking skills, with the ability to and comfort with presenting to large audiences and navigating live Q&A
- Proven expertise and deep experience with Google Analytics (or similar)
- Proven expertise in advanced SQL (e.g., window functions, complex joins, query optimization, and data transformation)
- Advanced Excel/Google Sheets proficiency, including pivot tables, complex formulas, data manipulation, and visualization for ad-hoc analysis and reporting
- Demonstrated experience and comfort working with large datasets, with the ability to develop expertise in new and proprietary datasets
- Excellent oral, written, and visual communication skills, particularly for explaining complex quantitative information to non-technical audiences
- Experience training non-technical audiences on using analytics tools and dashboards to incorporate data into their daily decision-making processes — making analytics actionable
- Self-starter with the ability to work independently as well as in a collaborative team environment
- Experience working in a news or media organization
- Experience developing programming or training series tailored to audiences with varying levels of technical expertise and roles
- Applied knowledge of SEO, 3rd party platform algorithms, and other external impacts on news content distribution strategies
- Experience managing tracking systems with Google Tag Manager (or similar)
- Experience manipulating and cleaning data with R or Python
Benefits
- NPR provides comprehensive benefits for employees and dependents.
- Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options.
- Benefits include access to health and wellness, paid time off, and financial well-being.
- Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees.
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