Note: The job is a remote job and is open to candidates in USA. Dimond Connect is seeking a Senior Growth Manager for a client in the personal care space. The role requires a growth operator who owns performance and leads with data, managing significant ad budgets and scaling acquisition engines effectively.
Responsibilities
- Meta strategy, execution, and performance at scale ($1M+/month)
- Creative testing strategy: concept development, briefs, performance reporting
- Ad account structure, audience segmentation, and landing page (or full funnel) testing
- Day-to-day budget and pacing adjustments across Meta + supporting paid social platforms (TikTok, Pinterest, X, Reddit)
- MTA/MMM-driven performance analysis: NC ROAS, CAC, contribution margin, MER
- Feedback loops with creative, CRO, and product teams to align spend with performance
- Testing & scaling new paid social platforms (from early-stage test → core channel)
- Weekly performance reporting across channels, offers, creative, and cohorts
- Strategic testing roadmap across audience, creative, funnel, and offer types
Skills
- Managed $1M+/month on Meta, profitably
- Scaled acquisition engines before
- Hands-on experience with performance creative, audience structure, and attribution
- Ability to spot gaps, diagnose issues, and fix them quickly
- Experience with Meta strategy, execution, and performance at scale
- Creative testing strategy: concept development, briefs, performance reporting
- Ad account structure, audience segmentation, and landing page (or full funnel) testing
- Day-to-day budget and pacing adjustments across Meta + supporting paid social platforms (TikTok, Pinterest, X, Reddit)
- MTA/MMM-driven performance analysis: NC ROAS, CAC, contribution margin, MER
- Feedback loops with creative, CRO, and product teams to align spend with performance
- Testing & scaling new paid social platforms (from early-stage test → core channel)
- Weekly performance reporting across channels, offers, creative, and cohorts
- Strategic testing roadmap across audience, creative, funnel, and offer types
- Scaled Meta to $1M+/month profitably and can back it up with referrals
- Obsessed with data: rely on MTA/MMMs, Looker, GA — not just Ads Manager
- Triangulate performance across attribution models and lookback windows
- Know how to PEAR: Plan, Execute, Analyze, React — in that order
- Thoughtful and methodical — don't break systems before understanding them
- Take initiative, own outcomes, and don't need to be told things twice
- Thrive in ambiguity and move with speed once you have context
- Communicate with clarity, transparency, and no ego
- Know what it means to be 'always on' — and actually get excited by that
- Don't get defensive — you get better
Company Overview