Note: The job is a remote job and is open to candidates in USA. Revalize is a manufacturing technology company that provides AI-forward CPQ, PLM, and design solutions. The Senior E-Commerce Marketing Manager will lead global e-store marketing across B2B and B2C audiences, managing multi-brand campaigns, optimizing customer journeys and conversions, and applying AI-powered personalization and analytics.
Responsibilities
- Develop and execute marketing strategies for a single global e-store supporting multiple brands, with campaigns tailored to both B2B and B2C audiences
- Plan and implement targeted B2C marketing initiatives across SEO, SEM, social, email, paid media, and influencer channels to increase consumer reach and engagement
- Optimize product landing pages and user experience for consumer-centric journeys, leveraging behavioral analytics to maximize conversions
- Use AI-driven personalization, automation, and segmentation tools to deliver tailored experiences for different audience groups
- Collaborate with Brand, Product, Sales, and eCommerce teams to ensure seamless coordination across B2B and B2C strategies
- Monitor campaign performance using advanced analytics, continuously refining tactics for both business and consumer objectives
- Stay ahead of eCommerce and AI marketing trends, with a special emphasis on B2C innovation like loyalty programs, social commerce, and influencer engagement
Skills
- * Bachelor's degree in Marketing, Digital Commerce, Business, or related field
- * 5+ years of experience in eCommerce marketing within the SaaS space, including proven experience managing campaigns for B2C audiences
- * Track record of driving traffic, conversions, and revenue growth in both B2B and B2C digital environments
- * Skilled in deploying AI-powered tools, marketing automation, and advanced segmentation for personalized customer outreach
- * Expertise in SEO, SEM, social media strategy, paid media, and consumer engagement tactics
- * Ability to collaborate cross-functionally and manage complex multi-brand strategies within one commerce platform
- * Experience marketing multi-brand strategies on a unified global commerce platform
- * Familiarity with AI-powered marketing automation, predictive analytics, and recommendation systems
- * Knowledge of headless commerce architectures and CMS-driven marketing
- * Background in manufacturing technology or B2B software marketing
- * Advanced expertise in SEO, AEO, PPC campaign management, and content marketing strategies
- * Experience integrating marketing efforts with CRM, ERP, or CPQ platforms for end-to-end customer journey optimization
Benefits
- All fulltime (30+ hours) employees are eligible for PTO, Sick and Parental Leave
- All fulltime (30+ hours) employees are eligible for Medical, Dental, and Vision Insurance
- All fulltime (30+ hours) employees are eligible for a 401(k) Plan
- All fulltime (30+ hours) employees are eligible for a Health Savings Account
- All fulltime (30+ hours) employees are eligible for Life Insurance
- All fulltime (30+ hours) employees are eligible for an Employee Assistance Program
- This is a full-time, bonus eligible position
Company Overview