Note: The job is a remote job and is open to candidates in USA. Puffy is a market-leading D2C brand and Top 5 US mattress brand with over $1 billion in sales. The Senior Director of Performance Marketing will own the multi-million-dollar monthly paid media engine across Google and Meta, including strategy, measurement, creative testing, capital allocation, and team leadership. The role reports directly to the CEO and is responsible for scaling paid media while maximizing contribution margin.
Responsibilities
- Decide what to launch and where the budget goes: A multi-million-dollar monthly budget runs across Google and Meta, and every standard campaign type is already live and optimized: brand and non-brand search, PMax, Meta prospecting and retargeting, Shopping and feed. Growth now has to come from what isn't running: new campaign structures, new creative, a different mix of spend
- Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight
- Build pause/hold/scale logic, budget guardrails, and escalation protocols from scratch
- Deploy incrementality testing and reconcile platform attribution against backend reality
- Architect the creative engine as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting
- Design capital allocation on marginal return rather than platform-reported averages
- Design promo architecture across the retail calendar: pulse strategy, financing offers, funnel alignment
- Identify, evaluate, and pilot paid channels beyond Google and Meta
- Structure the performance marketing function itself
- Shape the future of performance marketing at Puffy, where paid media is the primary growth lever
- You allocate multi-million-dollar monthly budgets across Google and Meta on marginal return rather than platform-reported averages, design the pause/hold/scale logic and budget guardrails that govern all paid spend, and serve as the single source of truth on paid media performance. Creative runs as a system you architect: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting
- You hold profitability to a contribution-margin standard after returns and financing costs, not ROAS in isolation. You lead, assess, and structure the performance marketing function with org design authority and CEO sign-off, reporting directly to the CEO
Skills
- 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution
- Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics
- High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories
- Personally built, not inherited, bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored
- Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design
- Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics
- Team leadership including senior direct reports. Experience building or restructuring a performance marketing function
- Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria
- Scripting against Meta/Google APIs; Google Ads Scripts
- Mixed agency + in-house background
- Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.)
- D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals
Benefits
- Comprehensive medical, dental, and vision insurance (based on country of hire)
- Generous Paid Time Off (PTO) + Public holidays
- Work from anywhere in the world with meaningful time zone overlap
- Full relocation and visa support to the Dubai headquarters, with 0% income tax if you choose
- Annual salary review every January
- AI-First organization with access to AI-native tool stack
- Learning & development opportunities
- Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
- Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
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