Note: The job is a remote job and is open to candidates in USA. Yahoo is a leading sports platform offering comprehensive sports news, fantasy games, and fan experiences. Yahoo is seeking a Senior Director of Growth & Subscriptions to drive adoption, engagement, and retention across Yahoo Sports products while owning and growing its subscription business. The role leads cross-functional growth initiatives spanning product, marketing, engineering, content, editorial, and business development.
Responsibilities
- Yahoo Fantasy: drive usage, retention, and re-engagement across all Yahoo Fantasy surfaces, including draft tools, in-season lineup management, commissioner controls, and the Yahoo Sports app
- Fandom & Community: grow adoption of features including leagues, social tools, fan experiences, and sports news that deepen the Yahoo Sports relationship beyond scores and stats
- Content & Editorial: partner with the Yahoo Sports Content team to grow high-engagement surfaces and ensure new editorial products reach and retain the right audiences
- New Product Launches: own the growth playbook for every major product or feature we ship, from adoption targets to in-product onboarding and feedback loops
- In-product conversion: upgrade flows, paywall placement, and merchandising across Yahoo Sports and Yahoo Fantasy surfaces
- Onboarding & activation: getting new subscribers to value fast through tool adoption, engagement habits, and early retention
- Subscriber retention: renewal optimization, churn-save mechanics, and re-engagement tied to the sports calendar
- In-product virality: referral loops and sharing mechanics that turn engaged subscribers into a growth channel
- Partner perks & benefits: managing the Fantasy+ benefits program across perk value, partner relationships, and subscriber-exclusive offers
- Partner closely with Marketing on go-to-market strategy for new products and Fantasy+, from launch positioning to seasonal campaigns and subscriber retention
- Collaborate with Product and Engineering to ensure growth and engagement are built into the product from day one, not bolted on after launch
- Work with Content & Editorial to build high-engagement experiences and subscriber-exclusive programming tied to the sports calendar
- Partner with Business Development on perks, affiliate relationships, and partnerships that increase Fantasy+ value
- Bring a data-informed point of view to the GM and executive team on engagement trends, subscription performance, and trade-offs
- Build a culture of ownership, experimentation, and accountability across the teams you work with. Move fast, learn, and ship
- Partner across Yahoo to drive further reach including the Yahoo homepage, other Yahoo products and the core platform team
- The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity
Skills
- 10+ years in product management or growth, with meaningful time in consumer-facing, high-scale digital products
- Track record driving user engagement, adoption, and retention across a portfolio of products, not just a single funnel
- Experience operating a subscription or D2C business with revenue accountability across conversion, activation, and retention
- Strong command of in-product growth: onboarding flows, engagement loops, A/B experimentation, and paywall mechanics
- Enough product sense to work with engineering as a peer. You know what to ask for and what it costs
- Strong analytical instincts: comfortable building dashboards, reasoning from cohort data, and changing course when the data says to
- Proven cross-functional leader who can drive outcomes across teams you don't control
- Experience in sports, media, gaming, or entertainment, ideally with genuine affinity for the sports fan experience
- Background in fantasy sports, sports betting, or adjacent enthusiasm-driven verticals
- Experience growing community or fandom products: social features, engagement loops, shared experiences
- Familiarity with low-cost, high-engagement B2C subscription economics
Benefits
- Flexible hybrid work options
- Discretionary annual bonus or commissions
- Equity incentives
- Healthcare
- A great 401k
- Backup childcare
- Education stipends
- 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.
Company Overview
Company H1B Sponsorship