Note: The job is a remote job and is open to candidates in USA. 1Password is hiring a Senior Developer Marketing Manager to convert developer awareness into active users and grow adoption of its developer tooling. The role owns lifecycle programs and the Developer Hub conversion journey, from first touch through activation, retention, and expansion.
Responsibilities
- Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels, including QR codes, event-specific landing pages, follow-up sequences, and starter kits
- Work with Developer Relations teammates so every event, talk, and social moment has a clear call to action, tracking, and post-event nurture plan
- Turn social engagement, including launches, threads, demos, and community moments, into measurable traffic and signups through the right landing pages and offers
- Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion using email, in-product messaging, and community channels
- Define activation for the product, build programs around milestones such as a first application programming interface (API) call, successful build, or integration, and segment messaging by behavior, role, language, technology stack, and source
- Own the Developer Hub’s strategy, messaging, and conversion across its homepage, product pages, community pages, and events pages. Run continuous testing across copy, calls to action, page structure, and signup flows, and partner with Design, Engineering, and Documentation to improve time-to-first-value
- Write or direct tutorials, quickstarts, sample applications, changelogs, and email content; build reporting from first touch through activation and retention; and share findings that help shape the roadmap and messaging. Early success will include auditing the funnel, launching event follow-up and onboarding programs, and improving signup-to-activation, event-to-user, and Developer Hub conversion
Skills
- 4+ years of experience in developer marketing, lifecycle or customer relationship management (CRM) marketing, or growth marketing for a technical or developer-facing product
- Proven experience building lifecycle programs that improved activation and retention, with measurable results
- Hands-on experience with marketing automation and lifecycle tools such as [Customer.io](http://Customer.io), HubSpot, Braze, or Iterable, as well as product analytics tools such as Amplitude, Mixpanel, or PostHog
- Experience owning or substantially improving website conversion performance, including A/B testing
- Strong writing skills, with an instinct for what developers find useful and credible
- Comfort working with engineers and developer advocates and with technical concepts such as application programming interfaces (APIs), command-line interfaces (CLIs), software development kits (SDKs), and documentation
- You should be able to try the product yourself
- Ability to work independently and communicate clearly in a remote, async-friendly team
- Experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs, Structured Query Language (SQL), Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), scripting, search engine optimization (SEO), docs-led growth, or developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn
Benefits
- USA-based roles: immediate participation in 1Password's benefits program, including health, dental, and 401k; generous paid time off; an equity grant; and, where applicable, participation in incentive programs.
- Canada-based roles: immediate participation in 1Password’s benefits program, including health, dental, and RRSP; generous paid time off; an equity grant; and, where applicable, participation in incentive programs.
- Maternity and parental leave top-up programs
- Competitive health benefits
- Generous PTO policy
- RSU program for most employees
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
Company Overview