Note: The job is a remote job and is open to candidates in USA. Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. The Senior Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data by owning client delivery end-to-end, designing dashboards, ensuring data quality, and leveraging AI tools to accelerate workflows.
Responsibilities
- Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights
- Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup
- Design and maintain data models that consolidate data from multiple marketing platforms and sources
- Map and document data flows across complex, multi-source schemas
- Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly
- Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations
- Manage and enhance data transformations with dbt
- Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness
- Use Git for version control and collaboration
Skills
- Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all
- 3+ years of SQL experience
- Proficiency with AI tools and ability to integrate them into daily workflows
- Experience working with multiple marketing data sources simultaneously (ad platforms, CRM, web analytics, etc.)
- Understanding of data modeling principles (star schema, dimensional modeling)
- Understanding of ELT/ETL concepts and debugging data transformation logic
- English C1 level with excellent written and verbal communication
- Ability to communicate directly with clients and stakeholders
- Takes ownership and responsibility for their work and results
- Can present their work and insights confidently to clients
- Consistently checks their own work for quality, accuracy, and completeness before delivery
- Strong analytical skills, proactive problem-solving, and close attention to detail
- Comfortable with ambiguity and able to drive clarity with clients and internal teams
- Hands-on experience with QA/UAT processes
- Knowledge of Google Analytics (for business understanding)
- Knowledge of Google Analytics Data Streams
- Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.)
- Understanding of Marketing Mix Modeling (MMM) concepts
- Dbt experience in analytics workflows
- Python or other scripting language for data analysis and automation
- Experience with data quality frameworks or data observability tools
- Familiarity with marketing attribution models
Benefits
- Remote-first environment
- Competitive compensation
- Medical and dental benefits
- 401K plan
- Unlimited PTO
- Paid holidays
- Professional development reimbursement
Company Overview