Note: The job is a remote job and is open to candidates in USA. Greenlight is a family technology company that helps families raise financially smart kids and navigate life together through connected financial, safety, and family management products. The Senior Content Creator will lead organic social and influencer programs, create social-first video content, develop content strategy, manage creator partnerships, and use analytics to drive growth across platforms.
Responsibilities
- Create original social-first content — including appearing on camera — across TikTok, Instagram Reels, and YouTube Shorts. Shoot it, edit it, post it
- Monitor culture and platform trends daily, and move fast on the ones that fit Greenlight. Real-time trend jacking is a core part of this job
- Own and execute the content social strategy: audience, platform mix, content pillars, posting cadence, and growth targets for both parents and teens
- Manage the multi-channel organic content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn), with a steady pipeline of fresh ideas, formats, and tests
- Direct the influencer and creator program: sourcing, briefs, content approval, and relationship management
- Lead the UGC program with the growth team for organic and paid to source and boost high-performing content for paid social
- Serve as the primary point of contact for external social and influencer agency partners, directing their work against your strategy
- Contribute to product marketing and brand campaigns, working cross-functionally with product marketing, CRM, brand, creative, growth, and partnerships
- Strengthen customer service communications so Greenlight shows up well in comments, DMs, and replies
- Own social reporting and analytics; share learnings and continuously optimize what you make
Skills
- 6+ years in social media, with meaningful time spent as a hands-on creator — not just directing others
- Portfolio or reel required
- Proven organic growth. We want to see the accounts you grew, the numbers, and how you did it
- Genuine comfort on camera. You can host, talk to the lens, and carry a video yourself
- Strong video skills end to end: shooting on a phone, editing in CapCut or similar, writing hooks, cutting for retention
- Deep platform fluency, especially TikTok and Instagram. You understand the algorithms well enough to make bets and explain them
- Demonstrated ability to turn a cultural moment into a post the same day
- Understand audiences for Greenlight, push and grow our reach in social
- Experience building and running influencer or creator programs
- A creator at heart. Making things is the part of the job you'd do anyway
- Comfortable and natural on camera, and willing to be a recognizable presence on Greenlight's channels
- Fast. You'd rather ship something good today than something perfect next week, and you know the difference between the two
- Scrappy and resourceful. You've made a lot out of a little and you're proud of it
- Strategic as well as hands-on. You can defend a content plan in a room of marketers and then go shoot it yourself
- Plugged into culture — you know what's happening on the internet this week and you have a point of view on why
- Able to work and react quickly in a real-time environment, with the judgment to recognize and escalate sensitive issues
- Detail-oriented with an eye toward quality control
- Passionate about consumer brands, especially those serving families
- Experience managing external agencies is a plus
- Experience with consumer brands, or speaking to an audience of parents and teens, is a plus
Benefits
- Discretionary performance bonus
- Equity rewards
- Medical benefits
- 401K match
- Remote work
Company Overview