Note: The job is a remote job and is open to candidates in USA. Element451 is transforming how colleges and universities attract, engage, and enroll students with its leading AI platform for higher education. As the Senior Campaign and Content Manager, you will coordinate branding programs, manage content creation, and oversee marketing campaigns to enhance the company’s brand visibility and market presence.
Responsibilities
- Coordinate branding programs, including asset collection/distribution and agency relationship management
- Own blog writing, editorial calendar management, long-form copywriting (white papers, guides), and case study writing
- Maintain the marketing campaign calendar, AI-enabled branding guidelines, and ongoing website, blog, and content updates
- Help coordinate Engage and other industry conferences, including speaker sourcing, branding, onsite coordination, and video production
- Help manage recurring events deliverables (templates, swag specs, signage, etc.)
- Manage brand and content needs demand gen campaigns
- Support cross-functional product launch coordination
- Support organic social media and other third-party channels
- Own key vendor and creative relationships, including creative agencies, analysts, external content creators, and paid media partners
- Maintain Monday.com workspace ownership and ongoing KPI/V2MOM alignment
Skills
- 8+ years of B2B SaaS marketing experience, preferably spanning content, campaigns, and program coordination; higher education experience is a plus
- Proven ability to manage multiple concurrent workstreams and competing deadlines without losing sight of priorities
- Strong long-form writing skills, with experience producing blogs, white papers, and case studies
- Experience managing external vendor and agency relationships
- Comfort owning a marketing campaign calendar and translating strategy into an executable, always-current plan
- Experience coordinating cross-functional launches or events, from planning through onsite/live execution
- Familiarity with project management tools (Monday.com or similar)
- Strong understanding of brand voice and the ability to maintain consistency across written content
- Bachelor's degree required
- Excellent written communication, organization, and stakeholder management skills
Company Overview