Note: The job is a remote job and is open to candidates in USA. Apartment List is a rental housing marketplace helping renters find homes they love. The Senior Associate, Paid Search Marketing will own the day-to-day execution and optimization of paid search programs to drive customer acquisition, improve campaign efficiency, and expand market presence. The role will analyze performance data, run tests, develop insights, and collaborate cross-functionally to inform growth strategy.
Responsibilities
- Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS
- Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
- Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
- Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels
- Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
- Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
- Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
- Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
- Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance
- Document paid search learnings and testing outcomes to elevate our collective performance
Skills
- Comfortable working with performance data and using it to guide campaign optimization decisions
- Strong analytical thinking and problem-solving skills specific to paid search metrics
- Ability to identify relevant KPIs for different search campaigns and initiatives
- Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations forward rather than waiting for problems to surface
- 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM
- Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end. Owning outcomes, driving tests, and delivering results with genuine accountability for the program
- Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage
- Experience in developing and scaling new search campaigns and keyword strategies
- Excellent communication and project management skills
- Ability to collaborate effectively with diverse teams
- Experience with Google Tag Manager, and conversion tracking
- Familiarity with other search platforms (Apple Search Ads)
- Experience with automated bidding strategies and machine learning optimization
- Familiarity with the real estate tech, marketplace, or tech industry
Benefits
- Pre-IPO stock options and other financial compensation (if applicable), for full-time US-based employees only; does not apply to contract roles
- Medical, dental, and vision coverage with 100% of premiums covered for the employee and all dependents, for full-time US-based employees only; does not apply to contract roles
- Unlimited flexible time off, in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break, for full-time US-based employees only; does not apply to contract roles
- Home office reimbursement for home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable), for full-time US-based employees only; does not apply to contract roles
- Health and wellness reimbursement for a monthly gym membership or other qualifying expenses, for full-time US-based employees only; does not apply to contract roles
- Generous parental and family leave, fertility benefits, and employer-sponsored stipends toward family-forming services, for full-time US-based employees only; does not apply to contract roles
- 401(k) plan to support individual retirement goals, for full-time US-based employees only; does not apply to contract roles
- Access to exclusive mortgage rates up to 1% below retail lenders and free 1:1 expert guidance, for full-time US-based employees only; does not apply to contract roles
- Frequent team-building events, fun team off-sites, and bi-annual company meetups, for full-time US-based employees only; does not apply to contract roles
- Mentorship and training to support onboarding, professional skills, and career development, for full-time US-based employees only; does not apply to contract roles
- Opportunity to work on highly strategic initiatives with impact and visibility, for full-time US-based employees only; does not apply to contract roles
- Encouragement and empowerment to explore and adopt new technologies and drive meaningful decisions and outcomes, for full-time US-based employees only; does not apply to contract roles
Company Overview