Note: The job is a remote job and is open to candidates in USA. CVS Health is working to create a more connected, convenient, and compassionate health care experience. The Senior Analyst, Marketing Program Operations & Optimization supports digital experience, CRM, personalization, and growth initiatives by coordinating portfolio operations, managing requirements and workflows, tracking performance, and preparing executive communications.
Responsibilities
- Serve as the primary coordinator for portfolio operations across Homepage, Pharmacy Experience, CRM, personalization, GLP-1, and related digital initiatives
- Maintain portfolio-level workstream trackers, project plans, status updates, and deliverable schedules
- Support portfolio governance processes and ensure timely communication of project status, risks, dependencies, and milestones
- Manage RAID (Risks, Assumptions, Issues, and Dependencies) tracking and facilitate resolution follow-up with appropriate stakeholders
- Track ownership, commitments, decisions, and action items across projects and workstreams
- Support preparation of steering committee materials, operating reviews, business updates, and leadership readouts
- Coordinate follow-up activities from meetings and help ensure agreed-upon actions are completed
- Provide visibility into project health, progress, risks, and next steps across the portfolio
- Administer Workfront workflows, project intake processes, and operational reporting
- Maintain project documentation, work requests, approvals, timelines, and workflow status
- Support intake and prioritization processes by ensuring requests are properly documented and routed
- Partner with stakeholders to ensure projects have clear objectives, requirements, owners, and timelines
- Coordinate activities across Product, CRM, Analytics, Marketing Operations, Creative, Legal, Media, SEO, and business teams
- Facilitate communication between stakeholders to ensure alignment and effective execution
- Identify project risks, dependencies, blockers, and escalation needs
- Support successful execution of initiatives from intake through launch and post-launch review
- Gather, document, and translate business requirements into actionable project documentation
- Develop creative briefs, project briefs, intake documents, and supporting requirements materials
- Partner with business stakeholders to clarify objectives, use cases, success measures, and expected outcomes
- Support development and refinement of intake forms, templates, and operational documentation
- Document requirements and business needs across Homepage, CRM, personalization, and digital experience initiatives
- Collaborate with functional teams to ensure requirements are understood and appropriately implemented
- Help identify process improvement opportunities that simplify team operations and execution
- Partner with stakeholders to define success metrics and business objectives for new initiatives
- Ensure projects include appropriate measurement plans and performance expectations
- Support production of recurring scorecards, dashboards, and performance reporting materials
- Maintain reporting templates and weekly performance packages
- Consolidate data from multiple sources into leadership-ready reporting materials
- Track initiative performance and support reporting on optimization outcomes
- Develop executive-ready presentations, status updates, summaries, and leadership communications
- Translate complex program updates into concise, actionable narratives
- Support preparation of materials for leadership meetings, steering committees, and operating reviews
- Maintain visibility into key accomplishments, risks, decisions, and upcoming milestones
- Maintain Homepage backlogs and enhancement trackers
- Manage homepage intake requests and workflow processes
- Document business and functional requirements
- Track optimization initiatives and implementation status
- Coordinate Homepage stakeholders and cross-functional teams
- Support legal, compliance, and review processes
- Track project timelines, milestones, and dependencies
- Support test administration and implementation activities
- Maintain action logs, follow-up items, and status reporting
Skills
- 3+ years of experience in project management, program management, business analysis, digital marketing, consulting, operations, or related disciplines
- Experience managing multiple projects and competing priorities simultaneously
- Strong PowerPoint and Excel skills
- Experience developing project documentation, requirements, briefs, and stakeholder communications
- Strong organizational skills and attention to detail
- Experience working cross-functionally in a matrixed environment
- Bachelor's Degree or equivalent years of experience
- This is a remote position. While employees may work from any U.S. location, candidates should be able to maintain regular working hours aligned with the Eastern Time Zone (EST/ET) and be available for meetings and collaboration during core business hours
- Experience using Workfront, Jira, Asana or similar project management platforms
- Experience supporting digital experience, website, CRM, personalization, or customer journey initiatives
- Experience within healthcare, retail, ecommerce, or regulated industries
- Familiarity with analytics reporting, KPI tracking, and performance dashboards
- Experience supporting executive communications and leadership reporting
Benefits
- This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
- Medical, dental, and vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources, based on eligibility
- Eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
- Remote position; employees may work from any U.S. location.
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