Note: The job is a remote job and is open to candidates in USA. Covariance is hiring a Senior Analyst, Audience & Consumer Insights to uncover insights from its data that advance sales, customer outcomes, and market understanding. The role builds audiences, personas, and analyses for sales pitches, customer business reviews, and published content using Covariance’s audience intelligence platform.
Responsibilities
- Pre-sale analyses: build the analyses behind our pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow
- Audiences and personas: turn our data into audiences and personas a marketer can act on, with clear recommendations for reaching them across channels
- Inspire increased usage: bring fresh analyses to every business review and show customers new ways to put our data to work
- Market content: find what our data says about industry news, earnings, and consumer trends, and turn it into articles, reports, and posts in partnership with Product Marketing
- Platform expert: know our data and platform better than anyone, train the team, and share what you learn with Product
Skills
- 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company
- You've built audiences and personas for media plans and know how they're activated across ad platforms
- You're hands-on and run your own analyses in SQL, Excel, and BI tools like Tableau
- You find what's interesting in the data and turn it into writing, charts, and slides that land with a CMO
- You use AI every day to analyze, draft, and visualize, so you can say yes to more requests
- Experience with retailers, restaurants, or other consumer brands with physical stores is a plus
Benefits
- Equity compensation (options)
- Free health, vision, dental insurance
- 401k with match
- Unlimited PTO + 13 company holidays
- Daily Grubhub lunch stipend
- Hybrid in-office/remote role. Employees can work remotely or in the Manhattan office at their discretion.
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