Note: The job is a remote job and is open to candidates in USA. Much Better Adventures is a remote-first, B Corp-certified adventure travel company that connects travelers with local independent guides and supports communities and conservation. The company is seeking a Senior Analyst to lead product and marketing analysis, improve attribution and experimentation, build dbt models and Hex reporting, and define trusted business metrics within its AI-first data team.
Responsibilities
- Owning the analysis that shapes product and marketing decisions channel performance, acquisition cost, conversion, and how customers find, book and come back to us
- Digging into our marketing attribution models: blending click-level data with modelled credit for bookings we can't track directly, and finding the value that's still hidden in them
- Building and shipping your own intermediate dbt models, so your analysis isn't waiting on anyone else
- Owning experiment analysis end to end helping teams size tests properly, reading results honestly, and being clear about what we can and can't conclude
- Building reporting in Hex that people genuinely use, and making self-serve good enough that straightforward questions answer themselves
- Defining and documenting the metrics the business runs on, so everyone is working from the same numbers
- Using AI tools throughout your work and helping shape how a modern, AI-first data team operates
Skills
- Outstanding communication and stakeholder management this is the most important thing were looking for. You'll be explaining subtle findings to people who don't work in data, building trust with teams across the business, understanding what they actually need behind what they've asked for, and pushing back when a request doesn't stand up. Being persuasive without overstating what the numbers show matters enormously here
- Commercial instinct: you can take a business question, work out which numbers would actually answer it, and spot when a result looks too good to be true
- A track record of analysis that changed a decision, not just reporting that described one we'd love to hear an example
- Strong multi-tasking and project skills. Working with AI means you can have several dashboards, models and analyses in flight at once, and that only pays off if you can keep track of them all, keep them moving, and judge when each one is finished
- Deeply comfortable working natively with AI. AI tools are part of how we work every day, and we'd love to hear how you already use them where they help, where they don't, and how you check what comes back. We'd be especially interested if you've chained systems together through MCP, so an assistant like Claude or ChatGPT can work directly against your warehouse, dashboards and tickets rather than you copying things between them
- You thrive on the pace of a fast-growing business. Priorities move quickly, and you'd rather help shape a young function than inherit a fixed one
- Comfortable working independently in a remote team organised, self-motivated and good at managing your own priorities
- Excellent SQL. You'll use it every day against a warehouse with real depth to it
- A background in product and/or marketing analytics in a fast-growing start-up or scale-up. For marketing that means paid and organic channels, attribution, CAC and MER, and a healthy scepticism about platform-reported numbers; for product, funnels, conversion and user behaviour
- Hands-on with product and web analytics tools you've used PostHog and GA4 to dig into funnels, sessions and user behaviour, and you know where each one can and can't be trusted
- Hands-on CRO analysis sizing conversion experiments, reading the results honestly, and digging into funnel drop-off to work out whats worth testing next (we use Eppo and VWO)
- Dbt experience, or a real appetite to pick it up quickly. You'll be writing your own intermediate models, with support while you find your feet
- Python for the analysis that outgrows SQL
- E-commerce or travel industry experience or marketplace and subscription businesses more broadly
Benefits
- 38 days holiday per year (inclusive of public holidays) to be used when you like
- Flexible hours setup (40 hours p/w for full-time roles) and a fully remote company
- Company-wide, adventurous meet-ups
- Everyone goes on a free trip within their first year
- A 500 annual travel voucher to spend on a trip or trips
- 30% employee discount, plus 15% friends and family discount
- Up to 8% matched contribution pension scheme (UK employees only)
- Fully comprehensive AXA private healthcare scheme (UK employees only)
- Life Assurance (UK employees only)
- Continuous professional development
- Budget to set up a remote working space and access to co-working spaces
- Supportive maternity and paternity pay: 16 weeks full pay if you're the primary caregiver, 4 weeks full pay if you're the secondary caregiver
Company Overview